{"id":2173,"date":"2025-05-05T07:00:58","date_gmt":"2025-05-05T10:00:58","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=2173"},"modified":"2026-04-19T17:20:03","modified_gmt":"2026-04-19T20:20:03","slug":"supabets-levels-up-with-new-smartsoft-partnership-in-south-africa","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/supabets-levels-up-with-new-smartsoft-partnership-in-south-africa","title":{"rendered":"Supabets levels up with new SmartSoft partnership in South Africa"},"content":{"rendered":"\n

JetX and more hit titles land on Supabets as iGaming duo join forces to supercharge player experience in South Africa.<\/p>\n\n\n\n\n\n\n\n

South Africa. – Supabets Gaming Group<\/strong> has inked a bold new partnership with game developer SmartSoft<\/strong>, bringing a fresh arsenal of high-voltage games to the South African iGaming scene.<\/p>\n\n\n\n

The deal officially launched five adrenaline-pumping titles in May 2025, including crash games<\/strong>. The new games – JetX, FootballX, Balloon, CricketerX and Plinko<\/strong> – are already out on the Supabets platform, marking a major expansion in the operator’s entertainment offering.<\/p>\n\n\n\n

SmartSoft’s growing popularity <\/h2>\n\n\n\n

SmartSoft, the Georgian-based game developer, is no stranger to making waves. With a reputation for pushing boundaries and redefining simplicity with high engagement, the studio’s growing popularity in South Africa comes as no surprise.<\/p>\n\n\n\n

\u201cSmartSoft has very quickly become a household name in the South African iGaming landscape, and the brand continues to get stronger and stronger. The simple game concepts and strong user engagement tools make SmartSoft an easy choice for operators,\u201d said Bavukile Mpama<\/strong>, SmartSoft\u2019s Head of Product, in a post on LinkedIn.<\/p>\n\n\n\n

And it’s not just industry talk. Supabets is banking on the partnership to energise its player base and take customer experience to the next level.<\/p>\n\n\n\n

\u201cKey games like JetX have been stretching the boundaries of customer experience, and this is a key component for operators putting customer experience first. Supabets is excited to build on the partnership with SmartSoft and we can\u2019t wait to keep expanding the portfolio,\u201d Mpama added.<\/p>\n\n\n\n

The Supabets platform has already started showcasing the collaboration, announcing the new titles with fanfare.<\/p>\n\n\n\n

\u201cSupabets is thrilled to introduce an exciting new lineup of games from our latest provider, SmartSoft! Known for their innovative and high-energy games, SmartSoft brings a fresh wave of entertainment to our platform,\u201d reads the Supabets website.<\/p>\n\n\n\n

As the competition for player attention heats up, this strategic alliance looks set to put both Supabets and SmartSoft firmly on the front foot, powering entertainment with every spin, launch and leap.<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t<\/p>\n

\n\t\t\t\t\tSee also:<\/span> GR8 launches horse racing on all its platforms in South Africa<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

JetX and more hit titles land on Supabets as iGaming duo join forces to supercharge player experience in South Africa.<\/p>\n","protected":false},"author":2396,"featured_media":2185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Supabets Gaming Group has partnered with game developer SmartSoft to integrate five new high-engagement titles, including popular crash games like JetX, onto its South African iGaming platform. This strategic alliance aims to significantly enhance Supabets' player experience and expand its entertainment offering within the competitive South African market.","focusai_entities":"Supabets Gaming Group, SmartSoft, Bavukile Mpama","focusai_location":"South Africa, Georgia","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.9), product_ux (0.8), marketing_crm (0.8), investor_analyst (0.9), supplier_vendor (0.9), journalist_researcher (0.8)","focusai_suggestions":[{"label":"GGR Impact Analysis","query":"What is the projected GGR uplift for Supabets in the South African market following the integration of SmartSoft's high-engagement crash games, and how does this content diversification strategy impact their competitive positioning and player lifetime value metrics?"},{"label":"SmartSoft Market Penetration","query":"How does this strategic B2B partnership with a prominent operator like Supabets accelerate SmartSoft's market penetration and brand equity within the regulated South African iGaming landscape, particularly concerning the adoption rate of their innovative gaming verticals?"}],"footnotes":""},"categories":[60021,60011],"tags":[78],"class_list":["post-2173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-igaming-news","category-south-africa","tag-sports-betting"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/2173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2396"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=2173"}],"version-history":[{"count":6,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/2173\/revisions"}],"predecessor-version":[{"id":2229,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/2173\/revisions\/2229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/2185"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=2173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=2173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=2173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}