{"id":20431,"date":"2026-03-16T15:52:43","date_gmt":"2026-03-16T18:52:43","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=20431"},"modified":"2026-04-19T07:43:12","modified_gmt":"2026-04-19T10:43:12","slug":"softswiss-takes-centre-stage-at-bis-sigma-south-america-2026-as-main-partner","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/softswiss-takes-centre-stage-at-bis-sigma-south-america-2026-as-main-partner","title":{"rendered":"SOFTSWISS takes centre stage at BiS SiGMA South America 2026 as Main Partner"},"content":{"rendered":"\n<p>The company will showcase its technology ecosystem and reaffirm its commitment to supporting the development of a strong, transparent, regulated gaming industry across the region.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Press release.-\u00a0<a href=\"https:\/\/focusgn.com\/africa\/softswiss-wins-two-times-at-sigma-africa-awards-2026\" target=\"_blank\" rel=\"noreferrer noopener\">SOFTSWISS<\/a>\u00a0will take centre stage at\u00a0<strong>BiS SiGMA South America 2026<\/strong>, taking place in\u00a0<strong>S\u00e3o Paulo from April<\/strong> <strong>7\u201310<\/strong>, as the\u00a0<strong>main partner of the event<\/strong>. The software provider\u2019s presence will highlight its\u00a0<strong>growing role in the Latin American igaming market and its long-standing partnership with SiGMA<\/strong>, united by a shared ambition to support the development of a strong and transparent regulated gaming ecosystem across the region.<\/p>\n\n\n\n<p>The event will open with a high-profile ceremony featuring&nbsp;<strong>Eman Pulis, founder of SiGMA Group, Rubens Barrichello, non-executive director in Latin America at SOFTSWISS, and<\/strong>&nbsp;<strong>Brazilian authorities<\/strong>. Their appearance will mark the official opening of&nbsp;<strong>BiS<\/strong>&nbsp;<strong>SiGMA South America<\/strong>, setting the tone for one of the most anticipated industry gatherings in Latin America.<\/p>\n\n\n\n<p>Last year, Rubens Barrichello made a memorable entrance ahead of the opening ceremony in a&nbsp;<strong>red sports car<\/strong>, creating one of the standout moments of the event. This year,&nbsp;<strong>SOFTSWISS, together with SiGMA and Barrichello, plans to go even further<\/strong>&nbsp;by preparing an even more spectacular opening for the exhibition.<\/p>\n\n\n\n<p><strong>Olga Resiga<\/strong>, chief business development Officer at SOFTSWISS, commented:\u201cLatin America is one of the most dynamic and promising regions for the igaming industry today, with Brazil playing a central role in this transformation. At SOFTSWISS, we see the region not only as a growth opportunity but as a long-term strategic priority. Our role as the Main Partner of BiS SiGMA South America reflects our commitment to investing in the market, supporting the development of a strong regulated ecosystem, and working closely with operators to help the industry grow sustainably and successfully.\u201d<\/p>\n\n\n\n<p><strong>Eman Pulis<\/strong>, founder of SiGMA Group, added: \u201cBack in Formula 1, I always respected how Rubens Barrichello once put the team first during the 2010 German Grand Prix. Not every driver is willing to sacrifice a personal win for the bigger picture. That same team-first mindset is something I see today in the leadership at SOFTSWISS, which is probably why the collaboration works so well. I look forward to welcoming Rubens and the SOFTSWISS team to BiS SiGMA South America 2026 in S\u00e3o Paulo this April.\u201d<\/p>\n\n\n\n<p>The company\u2019s presence at the event will be built around the idea&nbsp;<strong>\u201cFuel your growth. We are the team behind you\u201d,&nbsp;<\/strong>drawing inspiration from the world of motorsport, where progress is driven by teamwork, precision, and powerful engineering working behind every successful driver. At the SOFTSWISS stand, visitors will have the opportunity to&nbsp;<strong>challenge Rubens Barrichello in a virtual racing simulator featuring the iconic Interlagos circuit<\/strong>, bringing the concept to life through an interactive experience that connects motorsport performance with technological innovation.<\/p>\n\n\n\n<p><a href=\"https:\/\/focusgn.com\/africa\/softswiss-unveils-casino-and-betting-terms-glossary\" target=\"_blank\" rel=\"noreferrer noopener\">SOFTSWISS<\/a> recently strengthened its commitment to Brazil by joining ANJL, represented by\u00a0<strong>Carla Dualib, Regional Business Development Manager in Latin America<\/strong>. The membership reflects the company\u2019s active role in supporting the development of a sustainable and transparent gaming industry in Brazil.<\/p>\n\n\n\n<p>The company continues to expand its footprint across Latin America following the\u00a0<strong>certification of its key products for the Brazilian regulated market<\/strong>. The\u00a0SOFTSWISS\u00a0ecosystem of igaming solutions, including the\u00a0<strong>Casino Platform, the Sportsbook, and the Game Aggregator,<\/strong>\u00a0enables operators to successfully launch and scale their businesses in one of the world\u2019s most promising regulated markets.<\/p>\n\n\n\n<p>Delegates and partners are invited to explore the latest igaming innovations and discuss local growth opportunities at&nbsp;<strong>booths M80 &amp; M85<\/strong>&nbsp;during BiS SiGMA South America 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company will showcase its technology ecosystem and reaffirm its commitment to supporting the development of a strong, transparent, regulated gaming industry across the region.<\/p>\n","protected":false},"author":2395,"featured_media":20434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"SOFTSWISS will serve as the Main Partner for BiS SiGMA South America 2026 in S\u00e3o Paulo, underscoring its strategic commitment to the Latin American iGaming market, particularly Brazil. The company will showcase its certified B2B technology ecosystem and reaffirm its dedication to fostering a transparent and regulated gaming environment in the region, exemplified by its recent ANJL membership.","focusai_entities":"SOFTSWISS, SiGMA Group, Eman Pulis, Rubens Barrichello, Olga Resiga, Carla Dualib, ANJL","focusai_location":"S\u00e3o Paulo, South America, Latin America, Brazil","focusai_target_profile":"ceo_executive (0.9), regulator (0.9), compliance_legal (0.9), operator_casino (0.9), affiliate_publisher (0.7), investor_analyst (0.9), supplier_vendor (0.9), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Brazil Regulatory Impact","query":"How will SOFTSWISS's product certification and ANJL membership specifically influence the pace and scope of regulatory implementation for iGaming in Brazil?"},{"label":"LatAm Market Strategy","query":"Beyond event sponsorship, what specific B2B market penetration strategies is SOFTSWISS deploying to secure operator partnerships and expand its ecosystem footprint across diverse Latin American jurisdictions?"}],"footnotes":""},"categories":[60018],"tags":[2279],"class_list":["post-20431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner-news","tag-softswiss","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/20431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2395"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=20431"}],"version-history":[{"count":6,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/20431\/revisions"}],"predecessor-version":[{"id":20652,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/20431\/revisions\/20652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/20434"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=20431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=20431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=20431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}