{"id":18343,"date":"2026-02-18T09:34:12","date_gmt":"2026-02-18T12:34:12","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=18343"},"modified":"2026-04-19T08:52:37","modified_gmt":"2026-04-19T11:52:37","slug":"playn-go-celebrates-a-decade-of-book-of-dead-with-new-go-collect","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/playn-go-celebrates-a-decade-of-book-of-dead-with-new-go-collect","title":{"rendered":"Play\u2019n GO celebrates a decade of Book of Dead with new GO Collect"},"content":{"rendered":"\n<p>Play\u2019n GO marks the 10th anniversary of Book of Dead with the launch of GO Collect and a campaign celebrating the legacy of Rich Wilde. The initiative highlights the franchise\u2019s enduring impact on character-led slot design and its continued expansion.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Press release.-\u00a0<a href=\"https:\/\/focusgn.com\/africa\/playn-go-introduces-3-blades-blessings\" target=\"_blank\" rel=\"noreferrer noopener\">Play\u2019n GO<\/a>\u00a0marks a defining milestone with this celebration of\u00a0<strong>Rich Wilde<\/strong>, honouring\u00a0<strong>ten years of Book of Dead<\/strong>\u00a0and one of the most recognisable characters in modern slot history.\u00a0<\/p>\n\n\n\n<p>Since Book of Dead introduced players to Rich Wilde in 2016, the globetrotting archaeologist has become far more than a protagonist.&nbsp;<strong>He represents Play\u2019n GO\u2019s commitment to character-led design and cinematic presentation<\/strong>&nbsp;in a market often driven by mechanics alone. Over the past decade, Rich has headlined this iconic series, visiting ancient tombs, unravelling supernatural mysteries, and discovering the homes of lost civilisations, establishing one of the industry\u2019s most enduring in-house IPs.&nbsp;<\/p>\n\n\n\n<p>To commemorate the tenth anniversary, Play\u2019n GO has launched a&nbsp;<strong>multi-layered brand campaign that brings the world of Rich Wilde beyond the screen<\/strong>. A large-scale sand art installation, captured via sweeping drone footage, serves as a striking tribute to the character\u2019s penchant for exploring the Egyptian desert. A custom brick-built Rich Wilde figure adds a collectable dimension, while cinematic teasers and retrospective content revisit defining moments from the series. Each activation reinforces the studio\u2019s long-standing focus on creativity, narrative continuity, and cultural impact.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Rich Wilde: 10 Years of Adventure | Official Anniversary Trailer\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/dPdNWt5Y1Wg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The celebration also connects the legacy of Book of Dead with later entries in the series, including Tome of Madness and other Wilde releases that expanded the universe into darker and more experimental territory. For long-time fans and newer audiences alike, the campaign underscores why Rich Wilde remains a cornerstone of Play\u2019n GO\u2019s portfolio.&nbsp;<\/p>\n\n\n\n<p><strong>Magnus Wallentin<\/strong>, games ambassador at\u00a0<a href=\"https:\/\/focusgn.com\/africa\/playn-go-crafts-mandalay-bay-riches-exclusively-for-betmgm\" target=\"_blank\" rel=\"noreferrer noopener\">Play\u2019n GO<\/a>, said: \u201cRich Wilde helped define a new era for Play\u2019n GO. Ten years on, the character still represents our belief that strong identities and cohesive worlds create lasting player engagement. This celebration honours that legacy \u2013 while looking ahead to what comes next.\u201d\u00a0<\/p>\n\n\n\n<p>That next chapter arrives soon, with a brand-new Rich Wilde quest launching next week.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Play\u2019n GO marks the 10th anniversary of Book of Dead with the launch of GO Collect and a campaign celebrating the legacy of Rich Wilde. The initiative highlights the franchise\u2019s enduring impact on character-led slot design and its continued expansion.<\/p>\n","protected":false},"author":176,"featured_media":18344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Play'n GO commemorates the 10th anniversary of its seminal slot, Book of Dead, and the Rich Wilde franchise with a multi-faceted brand campaign, GO Collect, and an upcoming new quest. This initiative underscores the enduring impact of character-led game design and the strategic value of proprietary IP in the iGaming content vertical.","focusai_entities":"Play'n GO, Rich Wilde, Magnus Wallentin, Book of Dead, Tome of Madness","focusai_location":"","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.9), affiliate_publisher (0.85), product_ux (0.8), marketing_crm (0.9), investor_analyst (0.75), supplier_vendor (0.9), journalist_researcher (0.85)","focusai_suggestions":[{"label":"IP Monetization Strategy","query":"What is Play'n GO's long-term strategy for monetizing the Rich Wilde IP beyond new slot releases, considering potential cross-vertical expansion or B2C licensing opportunities?"},{"label":"Campaign ROI Metrics","query":"What key performance indicators (KPIs) will Play'n GO use to measure the return on investment (ROI) of this multi-layered anniversary campaign, specifically regarding player engagement and operator uptake, and how does this inform future marketing spend allocation?"}],"footnotes":""},"categories":[60616,60018],"tags":[56820],"class_list":["post-18343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emea","category-partner-news","tag-playn-go","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/18343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=18343"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/18343\/revisions"}],"predecessor-version":[{"id":18346,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/18343\/revisions\/18346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/18344"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=18343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=18343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=18343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}