{"id":18280,"date":"2026-02-18T04:53:21","date_gmt":"2026-02-18T07:53:21","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=18280"},"modified":"2026-04-19T08:53:32","modified_gmt":"2026-04-19T11:53:32","slug":"kenyas-betika-amplifies-african-sports-sponsorship-after-lakers-historic-hockey-victory","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/kenyas-betika-amplifies-african-sports-sponsorship-after-lakers-historic-hockey-victory","title":{"rendered":"Kenya\u2019s Betika amplifies African sports sponsorship after Lakers\u2019 historic hockey victory"},"content":{"rendered":"\n
Kenya\u2019s leading betting operator ties its brand to a landmark achievement as Lakers Women\u2019s Hockey Club claim their first continental crown.<\/p>\n\n\n\n\n\n\n\n
Kenya.- Kenya\u2019s Betika <\/strong>has firmly linked its brand to a milestone in African women\u2019s hockey<\/strong>, co-sponsoring the SJAK Coach of the Month award after the Lakers Women\u2019s Hockey Club\u2019s first-ever Africa Cup for Club Champions <\/strong>title in Zimbabwe<\/strong>.<\/p>\n\n\n\n The award, organised in partnership<\/strong> with the Sports Journalists Association of Kenya (SJAK), recognises the best local coach<\/strong> across all sports disciplines. Winners<\/strong> are selected by a panel of SJAK-affiliated sports journalists.<\/p>\n\n\n\n Betika Marketing Specialist Marya Wachira<\/strong> said, according to KBC News: “The victory<\/strong> not only secures its place in history but also inspires ongoing investment<\/strong> in excellence across Kenyan sports.\u201d Through backing awards of this scale, the betting operator <\/strong>is expanding its footprint beyond football and into other sporting codes.<\/p>\n\n\n\n The Kenyan side sealed the continental crown<\/strong> in a match against the Ghana Revenue Authority (GRA). After a 1\u20111 draw in regulation time, the Lakers held their nerve in the penalty shootout, winning 2\u20110. Across the week-long tournament, the team won two matches and had just one loss, cementing a breakthrough<\/strong> for women\u2019s hockey in the region and drawing attention from sports fans <\/strong>across the continent.<\/p>\n\n\n\n SJAK President James Waindi added: \u201cThis was your third appearance<\/strong> at the annual continental championship, and you have finally emerged victorious. It is a testament to your persistence <\/strong>and hard work.\u201d<\/p>\n\n\n\n Linking the brand with headline sporting achievements helps it connect<\/strong> with fans and sporting authorities alike, while positioning Betika as a key supporter of African sport. In Kenya\u2019s competitive betting market, visibility<\/strong> on high-profile platforms matters.<\/p>\n\n\nBetika backed Lakers triumph<\/h2>\n\n\n\n