{"id":18136,"date":"2026-02-16T09:49:34","date_gmt":"2026-02-16T12:49:34","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=18136"},"modified":"2026-04-19T08:59:18","modified_gmt":"2026-04-19T11:59:18","slug":"softswiss-brings-regional-growth-expertise-to-sigma-africa-2026","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/softswiss-brings-regional-growth-expertise-to-sigma-africa-2026","title":{"rendered":"SOFTSWISS brings regional growth expertise to SiGMA Africa 2026"},"content":{"rendered":"\n

SOFTSWISS has announced it will join SiGMA Africa 2026 in Cape Town, where Miranda Guliashvili, Head of Regional Growth, will share insights on the African market and sports betting products.<\/p>\n\n\n\n\n\n\n\n

Press release.- SOFTSWISS<\/a> joins SiGMA Africa 2026, which will be held from March 3-5, 2026, in Cape Town, South Africa. Miranda Guliashvili<\/strong>, head of regional growth at SOFTSWISS, participates in the conference and shares her insights about the African market and sports betting products.<\/p>\n\n\n\n

A 2025 research by the National Gambling Board (South Africa) shows that betting has become the backbone of Africa\u2019s regulated gambling market, accounting for nearly 70 per cent of total industry revenue. Africa\u2019s regulated betting market has more than tripled in value since 2022, highlighting exceptional long-term growth momentum. The data demonstrates strong opportunities in the African market in 2026.<\/p>\n\n\n\n

Miranda Guliashvili<\/strong>, head of regional growth at SOFTSWISS, said: ‘We see strong long-term potential in the African igaming market, which is now entering a more mature phase of growth. As regulatory frameworks evolve and operational requirements become more complex, the focus for operators is shifting from rapid market entry to building resilient, scalable business models.’<\/p>\n\n\n\n

Miranda Guliashvili will join the discussion ‘Sports Betting Product, Odds, and Local Market Fit’ on March 4, from 15:30 to 16:00. She will share how operators can sharpen their relevance for African bettors and strengthen their presence in this promising market. <\/p>\n\n\n\n

Alongside its active participation in industry events, SOFTSWISS consistently shares its expertise through research and market analysis. In recent years, the tech provider has invested in a number of in-depth studies, including the South Africa: iGaming Market Overview 2025, which highlighted the maturity of the region\u2019s digital betting ecosystem, from the dominance of sports betting to the leading role of mobile channels and regulated growth.<\/p>\n\n\n\n

These insights are complemented by the 2026 iGaming Trends Report<\/a> by SOFTSWISS, which places regional developments within a broader global context and helps operators anticipate key shifts shaping the industry.<\/p>\n\n\n\n

Partners and visitors are welcome to the SOFTSWISS Stand 054 to discuss the key directions of igaming in Africa.<\/p>\n","protected":false},"excerpt":{"rendered":"

SOFTSWISS has announced it will join SiGMA Africa 2026 in Cape Town, where Miranda Guliashvili, Head of Regional Growth, will share insights on the African market and sports betting products.<\/p>\n","protected":false},"author":176,"featured_media":18137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"SOFTSWISS is set to participate in SiGMA Africa 2026 in Cape Town, where Miranda Guliashvili will present insights on the rapidly expanding African iGaming market, particularly sports betting. The company emphasizes the market's maturation, shifting operator focus towards resilient business models amidst evolving regulatory frameworks, supported by SOFTSWISS's extensive market research.","focusai_entities":"SOFTSWISS, SiGMA Africa, Miranda Guliashvili, National Gambling Board","focusai_location":"Cape Town, South Africa, Africa","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.7), operator_casino (0.9), product_ux (0.7), tech_data (0.7), marketing_crm (0.7), investor_analyst (0.9), supplier_vendor (0.9), journalist_researcher (0.9)","focusai_suggestions":[{"label":"African Regulatory Evolution","query":"How are the evolving regulatory frameworks in key African jurisdictions specifically impacting the operational requirements and strategic investment decisions for iGaming operators and suppliers?"},{"label":"Sports Betting Product Fit","query":"What are the critical success factors for localizing sports betting products and odds strategies to effectively capture and retain market share across the diverse demographic and technological landscapes of Africa?"}],"footnotes":""},"categories":[60156,60018,60157,60011],"tags":[60836,2279],"class_list":["post-18136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-articles","category-partner-news","category-sigma-africa-2026","category-south-africa","tag-sigma-africa-2026","tag-softswiss","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/18136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=18136"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/18136\/revisions"}],"predecessor-version":[{"id":18138,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/18136\/revisions\/18138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/18137"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=18136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=18136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=18136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}