Play\u2019n GO\u2019s<\/a>\u00a0signature production values and attention to place.<\/p>\n\n\n\nAnna Mackney<\/strong>, head of commercial region UK & US at Play\u2019n GO, said: \u201cWorking with BetMGM on a fully bespoke exclusive is an opportunity to focus on what players recognise instantly \u2013 a destination, a mood, and the details that make it iconic. Mandalay Bay Riches is designed to feel like an evening out at the resort, captured in colour, light, and atmosphere.\u201d<\/p>\n\n\n\nOliver Bartlett<\/strong>, vice president of gaming at BetMGM, added: \u201cMandalay Bay Riches is an example of how we bring MGM Resorts International to our online casino players. By partnering with Play\u2019n GO on a fully bespoke title, we\u2019re able to showcase the spirit and energy of Mandalay Bay in a fresh, immersive way.\u201d<\/p>\n\n\n\nAvailable now as a BetMGM exclusive, Mandalay Bay Riches reflects the shared focus between BetMGM and Play\u2019n GO on tailor-made branded content that feels authentic to its source. It brings one of Las Vegas\u2019 most recognisable resort identities into sharp focus through a destination-led theme.<\/p>\n","protected":false},"excerpt":{"rendered":"
The new title will be available at BetMGM Casino in Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario, and at Borgata Online in New Jersey and Pennsylvania.\u00a0<\/p>\n","protected":false},"author":176,"featured_media":17854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Play'n GO and BetMGM have launched \"Mandalay Bay Riches,\" an exclusive, bespoke slot title inspired by the Mandalay Bay Resort and Casino. This B2B collaboration leverages MGM Resorts International's brand, offering a unique player experience across BetMGM Casino and Borgata Online in key regulated US states and Ontario, Canada. The initiative underscores a strategic focus on differentiated content within competitive iGaming markets.","focusai_entities":"Play'n GO, BetMGM, Borgata Online, Mandalay Bay Resort and Casino, MGM Resorts International, Anna Mackney, Oliver Bartlett","focusai_location":"Michigan, New Jersey, Pennsylvania, West Virginia, Ontario, Las Vegas, Canada, United States","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.9), product_ux (0.8), marketing_crm (0.8), investor_analyst (0.85), supplier_vendor (0.9), journalist_researcher (0.75)","focusai_suggestions":[{"label":"Bespoke Content ROI?","query":"What is the projected return on investment for BetMGM on this bespoke content development, considering player acquisition, retention, and average revenue per user (ARPU) metrics?"},{"label":"Supplier Partnership Strategy?","query":"How does Play'n GO's strategy for exclusive, branded content partnerships align with its broader B2B market penetration and product diversification objectives?"}],"footnotes":""},"categories":[60616,60018],"tags":[56820],"class_list":["post-17853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emea","category-partner-news","tag-playn-go","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/17853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=17853"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/17853\/revisions"}],"predecessor-version":[{"id":17855,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/17853\/revisions\/17855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/17854"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=17853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=17853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=17853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}