SOFTSWISS has partnered with TrueLabel to integrate its sportsbook into the TrueLabel platform, allowing operators to add sports betting functionality while maintaining existing core infrastructure.<\/p>\n\n\n\n\n\n\n\n
Press release.- SOFTSWISS<\/a> has partnered with TrueLabel <\/strong>to integrate the SOFTSWISS Sportsbook into the TrueLabel platform. The integration enables operators to add sports betting functionality to their existing setup in a predictable way, without rebuilding core infrastructure.<\/p>\n\n\n\n SOFTSWISS Sportsbook-TrueLabel partnership reflects the companies\u2019 shared focus on flexibility and operational efficiency. Built as a platform-agnostic solution, the SOFTSWISS Sportsbook seamlessly integrates with third-party platforms, allowing operators to launch a sportsbook while keeping their existing workflows and internal systems.<\/p>\n\n\n\n Through the integration, operators gain access to a full-featured sportsbook<\/strong>, including broad sports coverage, live betting, flexible bet types, and built-in risk management. The solution fits into multi-product environments, helping operators expand their offering.<\/p>\n\n\n\n Alexander Kamenetskyi<\/strong>, head of operations at SOFTSWISS Sportsbook, comments: <\/em>\u201cThis partnership is a good example of how platform integrations should work<\/strong>. Sports betting operators want predictability more than anything \u2013 they need to know the product works reliably, scales smoothly, and comes with proper support. TrueLabel provides a strong, well-structured platform, and working with them helps us reach more operators while keeping their businesses running efficiently. We\u2019re pleased that early feedback confirms the SOFTSWISS Sportsbook performs well in the robust and stable TrueLabel environment.\u201d<\/p>\n\n\n\n The integration was completed through close collaboration between both teams, with a focus on transparent technical planning and testing. <\/p>\n\n\n\n Alexandra<\/strong>, head of games management at TrueLabel, shares: \u201cThe integration process was structured and efficient, with strong technical support and responsive communication. The SOFTSWISS team adapted the solution to our specific platform needs, ensuring a smooth launch. Now our partners have access to a robust sportsbook, and we plan to enter new markets with a reliable tool that works effectively in real-world conditions.\u201d<\/p>\n\n\n\n SOFTSWISS and TrueLabel will focus on deeper product alignment and additional functionality. The partnership reflects a broader industry shift toward modular, platform-agnostic solutions that allow operators to adapt more easily in competitive, regulated markets. It also supports cross-selling between casino and sportsbook products \u2013 a key microtrend highlighted in the recently released 2026 iGaming Trends Report<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" SOFTSWISS has partnered with TrueLabel to integrate its sportsbook into the TrueLabel platform, allowing operators to add sports betting functionality while maintaining existing core infrastructure.<\/p>\n","protected":false},"author":176,"featured_media":17582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"SOFTSWISS has integrated its Sportsbook into the TrueLabel platform, enabling operators to seamlessly add sports betting functionality without extensive infrastructure rebuilds. This partnership emphasizes operational efficiency, platform-agnostic solutions, and facilitates multi-product environments and cross-selling strategies within regulated iGaming markets.","focusai_entities":"SOFTSWISS, TrueLabel, Alexander Kamenetskyi, Alexandra","focusai_location":"","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.9), affiliate_publisher (0.7), product_ux (0.8), tech_data (0.9), marketing_crm (0.8), investor_analyst (0.9), supplier_vendor (0.9), journalist_researcher (0.8)","focusai_suggestions":[{"label":"Regulatory Expansion","query":"How will this partnership specifically enable TrueLabel and its operator clients to navigate and enter new regulated markets, particularly concerning B2B\/B2C licensing and compliance frameworks for sports betting?"},{"label":"Cross-Vertical NGR","query":"What specific data or performance metrics will SOFTSWISS and TrueLabel track to demonstrate the uplift in NGR and player lifetime value resulting from enhanced cross-selling between casino and sportsbook verticals?"}],"footnotes":""},"categories":[60616,60018],"tags":[2279],"class_list":["post-17581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emea","category-partner-news","tag-softswiss","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/17581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=17581"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/17581\/revisions"}],"predecessor-version":[{"id":17587,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/17581\/revisions\/17587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/17582"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=17581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=17581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=17581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}