Highlighting the risks of high taxation<\/strong>, Super Group CEO, Neal Menashe, said that excessive levies could harm the regulated sector. \u201cWe see the ideal tax sweet spot at 15 to 25 per cent<\/strong> of net gaming revenue. When governments overtax at 30 or 40 per cent<\/strong>, customers then turn to the black market<\/strong>, which pays no tax and does not follow responsible gaming practices,\u201d he said, according to Bloomberg.<\/p>\n\n\n\n Menashe said that Super Group carefully navigates government <\/strong>regulations in each market. \u201cBut really navigating those government regulations – how you have to set up your businesses<\/strong> in those markets, and what the tax rates are – we work with the governments in each of the markets<\/strong> we\u2019re in and try to get a fair <\/strong>and reasonable<\/strong> tax rate. And if we can\u2019t, well then we don\u2019t operate there,\u201d he said.<\/p>\n\n\n\n Super Group also emphasises fiscal contributions<\/strong> to the markets where it operates. Menashe added: \u201cWe pay gaming<\/strong> tax, VAT, withholding tax<\/strong> and corporate tax. Plus, our Betway Cares Foundation gives back to communities<\/strong>. In South Africa alone, we employ over 2,000 people, with additional teams in Ghana, Nigeria and other African markets.\u201d<\/p>\n\n\n\n Recent tax increases across Africa highlight the changing regulatory and taxation landscape. In Senegal<\/strong>, a 20 per cent levy now applies to land-based and online play, while South Africa may see proposed<\/strong> combined online betting taxes reach 26-29 per cent. Zimbabwe<\/strong> increased operator taxes to 20 per cent and withholding on player winnings to 25 per cent, and The Gambia<\/strong> raised its tax on gambling winnings from 40 per cent to 50 per cent.<\/p>\n\n\n\n Menashe said that sustainable growth<\/strong> in Africa requires customer focus and regulatory compliance<\/strong>. \u201cThis business is all about customer first. The customer is at the centre of every single thing we have to do, and then it’s all about the product, the localisation<\/strong> of our product, the payment mechanisms and navigating each tax and regulatory regime to offer a safe and secure environment<\/strong> for our customers,\u201d he said.<\/p>\n\n\n\n Marketing efficiency<\/strong> and scale are also critical to making regulated operations profitable. Menashe added: \u201cWhat you see today in Africa is literally a return on marketing investment from day one. The company also leverages cost efficiencies<\/strong> by operating across multiple markets, rather than a single country.\u201d<\/p>\n\n\nTax and regulation challenges in Africa<\/h2>\n\n\n\n
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