{"id":16989,"date":"2026-01-27T02:33:22","date_gmt":"2026-01-27T05:33:22","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=16989"},"modified":"2026-04-19T09:37:32","modified_gmt":"2026-04-19T12:37:32","slug":"softswiss-launches-notification-center-to-strengthen-player-communication-and-retention","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/softswiss-launches-notification-center-to-strengthen-player-communication-and-retention","title":{"rendered":"SOFTSWISS launches Notification Center to strengthen player communication and retention"},"content":{"rendered":"\n<p>The Notification Center acts as a centralised in-site inbox where all communications are stored in one place, allowing players to easily access messages whenever they return to the platform.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Press release.-\u00a0<a href=\"https:\/\/focusgn.com\/africa\/alexander-kamenetskyi-softswiss-a-world-cup-is-not-something-you-can-prepare-for-at-the-last-minute\" target=\"_blank\" rel=\"noreferrer noopener\">SOFTSWISS<\/a>\u00a0has introduced a new\u00a0<strong>Notification Center<\/strong>\u00a0within its Casino Platform. The feature is designed to help operators communicate with players more effectively directly inside the casino interface, improving engagement, retention, and overall player experience.<\/p>\n\n\n\n<p>The new feature addresses one of the industry\u2019s long-standing challenges \u2013 ensuring that important messages actually reach players. The Notification Center acts as a&nbsp;<strong>centralised in-site inbox<\/strong>&nbsp;where all communications are stored in one place, allowing players to easily access messages whenever they return to the platform. Unlike email or web-push notifications, which are often missed or limited by user activity, the inbox ensures that no messages are lost.<\/p>\n\n\n\n<p>The Notification Center supports multiple message types and works seamlessly across both desktop and mobile devices. It supports a wide range of scenarios, including promotional campaigns, feature updates, system and security-related messages. This&nbsp;<strong>unified approach<\/strong>&nbsp;closes common communication gaps by making notifications consistently visible, even for players who seldom check their email inbox.<\/p>\n\n\n\n<p>By strengthening direct, in-platform communication with players, the Notification Center delivers measurable value for operators, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detailed player segmentation with more relevant and targeted messages<\/li>\n\n\n\n<li>Clearer, more organised communication that encourages repeat visits<\/li>\n\n\n\n<li>Improved player awareness of feature updates and system changes<\/li>\n\n\n\n<li>More reliable delivery of compliance-critical messages, including KYC updates<\/li>\n\n\n\n<li>Higher player retention and lifetime value over time<\/li>\n<\/ul>\n\n\n\n<p>Together, these improvements are expected to&nbsp;<strong>increase deposit attempts and drive GGR growth<\/strong>&nbsp;within the first three months after launch.<\/p>\n\n\n\n<p><strong>Alexander Lupych<\/strong>, deputy chief product officer at\u00a0<a href=\"https:\/\/focusgn.com\/africa\/softswiss-becomes-best-igaming-platform-supplier-in-europe\" target=\"_blank\" rel=\"noreferrer noopener\">SOFTSWISS<\/a>, comments on the launch: \u201cThe Notification Center is another step towards a true player-first approach. It allows players to receive real-time notifications and provides operators with more accurate analytics on their communication campaigns. Players now have an inbox with convenient categorisation of incoming messages, including real-time websocket notifications and\u00a0<strong>Customer.io<\/strong>\u00a0messages, all accessible within the platform.\u201d<\/p>\n\n\n\n<p>With the launch of the new feature, SOFTSWISS continues to expand the\u00a0Casino Platform\u2019s retention toolkit through more transparent and effective player communication.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Notification Center acts as a centralised in-site inbox where all communications are stored in one place, allowing players to easily access messages whenever they return to the platform.<\/p>\n","protected":false},"author":176,"featured_media":16990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"SOFTSWISS has launched a new Notification Center within its Casino Platform, designed to enhance direct in-platform communication with players. This feature centralizes messages, supports various content types, and aims to improve player engagement, retention, and ultimately drive GGR growth for operators by ensuring critical messages, including compliance-related ones, are reliably delivered. The tool also provides operators with more accurate analytics on communication campaigns.","focusai_entities":"SOFTSWISS, Alexander Lupych","focusai_location":"","focusai_target_profile":"ceo_executive (0.9), compliance_legal (0.8), operator_casino (1.0), product_ux (0.9), tech_data (0.7), marketing_crm (1.0), investor_analyst (0.85), supplier_vendor (0.9), journalist_researcher (0.8)","focusai_suggestions":[{"label":"GGR Uplift Metrics?","query":"What specific GGR uplift metrics and player retention improvements has SOFTSWISS observed in initial deployments or pilot programs for this Notification Center feature?"},{"label":"Regulatory Compliance Features?","query":"Beyond KYC updates, what specific features does the Notification Center offer to assist operators in meeting broader regulatory compliance obligations, such as responsible gambling messaging or jurisdictional-specific disclosures?"}],"footnotes":""},"categories":[60616,60018],"tags":[2279],"class_list":["post-16989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emea","category-partner-news","tag-softswiss","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/16989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=16989"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/16989\/revisions"}],"predecessor-version":[{"id":16991,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/16989\/revisions\/16991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/16990"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=16989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=16989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=16989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}