{"id":15963,"date":"2026-01-12T11:34:33","date_gmt":"2026-01-12T14:34:33","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=15963"},"modified":"2026-04-19T10:09:05","modified_gmt":"2026-04-19T13:09:05","slug":"softswiss-2025-overview-scaling-the-content-hub-by-45-and-defining-igaming-trends","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/softswiss-2025-overview-scaling-the-content-hub-by-45-and-defining-igaming-trends","title":{"rendered":"SOFTSWISS 2025 overview: scaling the content hub by +45% and defining igaming trends"},"content":{"rendered":"\n

SOFTSWISS has focused on strengthening its core products while expanding its global presence.<\/p>\n\n\n\n\n\n\n\n

Press release.- With more than 15 years in igaming,\u00a0SOFTSWISS<\/a>\u00a0entered 2025 with a clear objective: to strengthen its core products while expanding its global presence. By the end of the year, the company had achieved milestones across its entire ecosystem.<\/p>\n\n\n\n

Brazil entry and market trendsetting<\/h2>\n\n\n\n

SOFTSWISS secured full certification in Brazil<\/strong>, one of the world\u2019s largest newly regulated igaming markets, while continuing to grow its presence across Europe. The year also marked the second chapter of SOFTSWISS\u2019 partnership with Formula 1 legend Rubens Barrichello<\/strong>. As non-executive director in Latin America, he continues to support the company\u2019s regional strategy, helping strengthen brand credibility and deepen market understanding.<\/p>\n\n\n\n

In November, SOFTSWISS<\/a> released the fourth edition of its flagship\u00a02026 iGaming Trends report. This year, it was based on a survey of over 350 igaming professionals and the AI-driven analysis of more than 120,000 media headlines. The report also combined qualitative and quantitative research conducted by Kantar with internal insights from 30 SOFTSWISS experts.<\/p>\n\n\n\n

Covering regulation, AI adoption, cybersecurity, betting formats, and responsible gambling, the report reflects SOFTSWISS\u2019 broader role not only as a technology provider but as an active contributor to the industry\u2019s evolution.<\/p>\n\n\n\n

The year culminated at SiGMA Central Europe 2025, where SOFTSWISS unveiled the report live and hosted its first iGaming Trends Marathon \u2013 a four-hour conference exploring what will shape the industry in 2026. One of the most talked-about moments of the exhibition was the live assembly of an Alfa Romeo 4C at the company\u2019s stand. The car was later gifted to partner Lottu to celebrate the launch of the 100th brand powered by SOFTSWISS software in 2025.<\/p>\n\n\n\n

Reflecting on the year, Ivan Montik<\/strong>, founder of SOFTSWISS, said: \u201cIn 2025, we reached several important milestones. We became a leading content provider in Brazil\u2019s regulated market and strengthened our position in South Africa, where our solutions now support three operators. Our clients value the strength of our technology and the flexibility it gives them to adapt to different business models and regulatory requirements. Looking ahead to 2026, we will keep innovating and continue expanding into new markets.\u201d<\/p>\n\n\n

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Game Aggregator: +45% Games, 99.999% Uptime, Zero Compromise on Quality<\/h2>\n\n\n\n

The SOFTSWISS Game Aggregator reached a major milestone in 2025, celebrating ten years on the market<\/a> and becoming one of the largest igaming content hubs in the industry. As of year-end, the platform is offering more than 40,000 active games from over 300 providers<\/strong>, supporting more than 600 operators worldwide.<\/p>\n\n\n\n

Technical stability remains a defining feature for the Game Aggregator. It delivers 99.999 per cent uptime supported by the team\u2019s 100 per cent commitment to uninterrupted service. The platform is available across 24 jurisdictions, including full regulatory compliance in Brazil and Peru.<\/p>\n\n\n\n

Unlike many aggregation platforms that prioritise sheer volume, SOFTSWISS maintains strict quality control to ensure every integrated game is live and commercially viable.<\/p>\n\n\n\n

Tatyana Kaminskaya<\/strong>, head of SOFTSWISS Game Aggregator, explained: \u201cScale only matters when it comes with consistency. Our priority has always been to offer operators content they can rely on. A large catalogue alone is not enough \u2013 games must perform, stay compliant, and receive full support. That\u2019s what allows our partners to grow with confidence in different markets.\u201d<\/p>\n\n\n\n

Sportsbook: Fast launches and betting innovation<\/h2>\n\n\n\n

The SOFTSWISS Sportsbook continued to strengthen its position as a flexible, platform-agnostic betting solution. Designed to integrate with both proprietary and third-party online casinos, it allows operators to launch and scale betting projects quickly, often within just two weeks. The Sportsbook prioritises a mobile-first approach, reflecting how modern players engage with betting products.<\/p>\n\n\n\n

In 2025, SOFTSWISS launched the industry\u2019s first Sportsbook Network Jackpot, awarding over 80,000 euros to the first winner.<\/p>\n\n\n\n

Alexander Kamenetskyi<\/strong>, head of SOFTSWISS Sportsbook, noted: \u201cThe Sportsbook has reached a stage where speed and stability go hand in hand. Operators need confidence that the product will engage bettors and perform reliably under peak loads during major sports events. That\u2019s where our practical experience and proven operational setup make the difference.\u201d<\/p>\n\n\n\n

Looking ahead, fast deployment and reliable support take on added importance as operators prepare for the FIFA World Cup in June 2026.<\/p>\n\n\n\n

Jackpot Aggregator: \u20ac1.4m wins and new engagement mechanics<\/h2>\n\n\n\n

In its fourth year<\/a>, the SOFTSWISS Jackpot Aggregator delivered one of the industry\u2019s most notable moments: a Prime Network Jackpot<\/strong> payout of nearly \u20ac1.4m \u2013 the largest win in the solution\u2019s history.<\/p>\n\n\n\n

2025 was defined by the Jackpot Aggregator\u2019s product evolution. New Paid Participation Campaigns allowed players to opt into jackpots through entry fees, creating additional revenue streams for operators. Customisable Jackpot Widgets made it easier to showcase campaigns across casino websites, while expanded Drops and Multi-Prize mechanics gave operators more tools to engage players.<\/p>\n\n\n\n

Amir Kiabi<\/strong>, head of sales at SOFTSWISS Jackpot Aggregator, commented: \u201cJackpots work best when they\u2019re flexible. Our goal is to give operators full control over how they engage players, whether through network campaigns, branded mechanics, or time-based activations. In 2025, we focused on making these tools easier to launch and manage while making them more commercially effective.\u201d<\/p>\n\n\n\n

Casino Platform: stability and client satisfaction<\/h2>\n\n\n\n

The SOFTSWISS Casino Platform continued to strengthen long-term relationships with operators. Independent research conducted by Kantar showed an overall client satisfaction score of 8.3 out of 10.<\/p>\n\n\n\n

Now in its 12th year, the platform introduced upgrades aimed at operational stability, compliance readiness, and day-to-day usability.<\/p>\n\n\n\n

Daria Avtukhovich<\/strong>, head of SOFTSWISS Casino Platform, shared: \u201cOperators value predictability. They want a platform that doesn\u2019t slow them down operationally and quickly adapts to regulatory change. In 2025, we focused on strengthening exactly those fundamentals, because that\u2019s what supports long-term growth.\u201d<\/p>\n\n\n\n

Affilka by SOFTSWISS: data-driven growth and smarter acquisition tools<\/h2>\n\n\n\n

Affilka by SOFTSWISS continued its steady growth as a specialised affiliate platform for igaming. By the end of 2025, it supported more than 500,000 affiliate accounts and over 122 million registered players<\/strong> tracked across partner programmes.<\/p>\n\n\n\n

The year brought new analytical and operational tools, including advanced traffic reporting, an API for marketing campaigns and tracking links, and a sub-affiliate revenue-share model. These additions strengthened Affilka\u2019s position within operators\u2019 acquisition strategies and set the stage for further development in 2026.<\/p>\n\n\n\n

Industry recognition<\/h2>\n\n\n
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2025 was a record year for SOFTSWISS in terms of global visibility across the igaming landscape.<\/p>\n\n\n\n

The company took part in over 50 industry events, delivered 27 public speaking sessions, and received 28 awards in Europe, Latin America, Africa, and South Asia. The recognition covered product innovation, marketing execution, and individual professional achievements, underlining SOFTSWISS\u2019 role as a regulation-ready technology partner built for scale, stability, and long-term growth in diverse markets.<\/p>\n\n\n\n

Moving into 2026, SOFTSWISS remains committed to its strategy: building reliable technology, supporting operators in global markets, and keeping pace with an industry that increasingly values \u200b\u200btransparency and long-term thinking.<\/p>\n","protected":false},"excerpt":{"rendered":"

SOFTSWISS has focused on strengthening its core products while expanding its global presence.<\/p>\n","protected":false},"author":176,"featured_media":15967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"SOFTSWISS achieved significant milestones in 2025, focusing on core product enhancement and global market penetration, notably securing full certification in Brazil's newly regulated iGaming market and expanding its footprint in South Africa and Peru. The company's Game Aggregator celebrated a decade of operation, now supporting over 600 operators with 40,000+ compliant games across 24 jurisdictions, while its Sportsbook continued to offer rapid deployment and mobile-first solutions. SOFTSWISS also reinforced its industry thought leadership by releasing its 2026 iGaming Trends report, covering critical areas like regulation, AI, and responsible gambling.","focusai_entities":"SOFTSWISS, Rubens Barrichello, Kantar, Lottu, Ivan Montik, Tatyana Kaminskaya","focusai_location":"Brazil, Europe, Latin America, South Africa, Peru","focusai_target_profile":"ceo_executive (0.95), regulator (0.8), compliance_legal (0.9), operator_casino (0.98), product_ux (0.75), tech_data (0.9), investor_analyst (0.9), supplier_vendor (0.98), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Brazil Market Impact","query":"What specific B2B\/B2C licensing challenges did SOFTSWISS navigate to achieve full certification in Brazil, and how does this market entry impact the competitive landscape for other platform providers?"},{"label":"Aggregator Growth Strategy","query":"Given the SOFTSWISS Game Aggregator's 99.999% uptime and focus on commercially viable content, what are the key performance indicators (KPIs) for operator ROI, and how does this strategy differentiate from aggregators prioritizing sheer volume?"}],"footnotes":""},"categories":[60616,60018],"tags":[2279],"class_list":["post-15963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emea","category-partner-news","tag-softswiss","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/15963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=15963"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/15963\/revisions"}],"predecessor-version":[{"id":15968,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/15963\/revisions\/15968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/15967"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=15963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=15963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=15963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}