SOFTSWISS<\/a>, commented: \u201cAffiliate management today requires much more than traffic acquisition. It spans strategy, trust, data, and the ability to adapt to a rapidly changing market. Partnering with Gaming Operations Academy allows us to share practical experience from working with hundreds of brands and affiliate teams, helping participants build programmes that are sustainable, transparent, and commercially successful.\u201d<\/p>\n\n\n\nThe programme focuses on the core responsibilities of affiliate managers and teams<\/strong>, covering both day-to-day operations and long-term strategy. Participants will explore how to identify and segment affiliates, approach and engage them effectively, negotiate mutually beneficial deals, including in budget-limited scenarios, and evaluate performance using real-world cases.<\/p>\n\n\n\nThe course also addresses risk management, commission structures, and the foundations of building an affiliate programme that balances commercial goals with regulatory and responsible gaming requirements.<\/p>\n\n\n\n
Elaine Gardiner-Ruddock<\/strong>, managing director at TAG Media and Affiliate Management Academy Course director, added: \u201cAffiliate managers today are expected to perform a constant balancing act \u2013 driving growth in an increasingly competitive market while navigating regulatory pressure and a rapidly evolving affiliate landscape. The real challenge isn\u2019t scale, but sustainability: building strategies that attract the right partners, adapt to changing engagement models, and remain resilient over the long term. This course empowers affiliate managers to make informed, data-driven decisions using proven methods for recruiting, scaling, and optimising affiliates. Partnering with Affilka allows us to bring these methods to life through real-world scenarios, giving managers the tools and insights needed to execute smarter and more effectively.\u201d<\/p>\n\n\n\nGaming Operations Academy is a specialist training and recruitment organisation serving the global gaming sector. Through CPD (Continuing Professional Development)-accredited, industry-led education and practical insights, the Academy supports companies \u2013 from early-stage start-ups to established operators \u2013 across affiliate management, online gaming, sports betting, compliance, AML, and responsible gaming.<\/p>\n\n\n\n
Following the course, Affilka by SOFTSWISS will participate in iGB Affiliate Barcelona <\/strong>on January 20-21. The company\u2019s current and prospective partners are welcome to visit stand 81-K30 to meet the team and discuss how the platform can support and scale their affiliate marketing strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"A three-day programme will take place from January 13 to 15.<\/p>\n","protected":false},"author":176,"featured_media":15890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Affilka by SOFTSWISS has partnered with Gaming Operations Academy to launch an Affiliate Management Course, designed to equip iGaming professionals with advanced expertise in building and scaling affiliate programs. The curriculum emphasizes strategic development, risk management, and adherence to regulatory and responsible gaming requirements, aiming to foster sustainable and commercially successful affiliate channels. This initiative addresses the increasing complexity of affiliate marketing beyond mere traffic acquisition in a rapidly evolving market.","focusai_entities":"Affilka by SOFTSWISS, Gaming Operations Academy, Anastasiya Baravaya, TAG Media, Elaine Gardiner-Ruddock, SOFTSWISS, iGB Affiliate Barcelona","focusai_location":"Barcelona","focusai_target_profile":"ceo_executive (0.9), regulator (0.75), compliance_legal (0.85), operator_casino (1.0), affiliate_publisher (0.9), marketing_crm (0.95), investor_analyst (0.7), supplier_vendor (0.9), journalist_researcher (0.8)","focusai_suggestions":[{"label":"Affiliate Program ROI?","query":"How will the enhanced affiliate management capabilities derived from this course translate into measurable improvements in NGR and ROI for iGaming operators?"},{"label":"Regulatory Impact?","query":"What specific governance frameworks and regulatory compliance challenges in affiliate marketing are addressed, and how does the course prepare managers for evolving jurisdictional requirements?"}],"footnotes":""},"categories":[60616,60018],"tags":[57401],"class_list":["post-15888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emea","category-partner-news","tag-affilka-by-softswiss","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/15888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=15888"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/15888\/revisions"}],"predecessor-version":[{"id":15889,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/15888\/revisions\/15889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/15890"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=15888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=15888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=15888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}