{"id":15804,"date":"2026-01-08T11:28:12","date_gmt":"2026-01-08T14:28:12","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=15804"},"modified":"2026-04-19T10:14:05","modified_gmt":"2026-04-19T13:14:05","slug":"softswiss-and-clarion-leaders-debate-bold-igaming-statements","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/softswiss-and-clarion-leaders-debate-bold-igaming-statements","title":{"rendered":"SOFTSWISS and Clarion leaders debate bold igaming statements"},"content":{"rendered":"\n<p>Valentina Bagniya, SOFTSWISS CMO, and Robin Harrison, Global Content Director at Clarion Gaming, have talked through various industry topics.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Press release.-\u00a0<a href=\"https:\/\/focusgn.com\/africa\/softswiss-powers-your-ambition-at-ice-barcelona-2026\" target=\"_blank\" rel=\"noreferrer noopener\">SOFTSWISS<\/a>\u00a0has organised a\u00a0<strong>special debate between two market leaders<\/strong>:\u00a0<a href=\"https:\/\/focusgn.com\/africa\/softswiss-cmo-valentina-bagniya-reveals-how-to-lead-in-2026-before-it-starts\" target=\"_blank\" rel=\"noreferrer noopener\">Valentina Bagniya<\/a>, SOFTSWISS CMO, and\u00a0<strong>Robin Harrison<\/strong>, global content director at Clarion Gaming, to talk through the most controversial industry topics, such as brand, strategy, and content.<\/p>\n\n\n\n<p>Influential experts debunk tricky statements, sharing their viewpoints on the spot, without preparation. Among the many topics discussed in the podcast are the&nbsp;<strong>impact of creativity in business<\/strong>, the&nbsp;<strong>types of information most valuable to igaming leaders<\/strong>, and the&nbsp;<strong>role of industry reports in today\u2019s marketing strategies<\/strong>.<\/p>\n\n\n\n<p>Valentina Bagniya, chief marketing officer at SOFTSWISS, is a recognised industry leader. She was named\u00a0Marketer of the Year\u00a0at the EGR Marketing &amp; Innovation Awards 2025. The same year, the team she leads was awarded the Marketing Team of the Year, and one of their campaigns received the Best Marketing Campaign award.<\/p>\n\n\n\n<p>Robin Harrison, global content director at Clarion Gaming, has a strong knowledge and influence in the market. Experienced across multiple industries, he is also the co-creator and producer of iGB\u2019s longest-running podcast, World Series of Politics, and co-hosts the recently launched Right the Source podcast together with Ed Birkin, Managing Director at H2 Gambling Capital.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Controversial Statements About iGaming: AGREE OR DISAGREE? Valentina Bagniya and Robin Harrison 2026\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/oBkdKY3WzSQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Valentina Bagniya said: \u201cThis podcast is a chance to have the kind of conversation the industry often misses \u2013 honest, unscripted, and practical. We didn\u2019t know the topics in advance, so the discussion stayed real, spontaneous, and genuinely engaging. We look at bold igaming marketing statements through the lens of what really drives results: brand trust, player attention, and performance. I enjoyed challenging assumptions and exploring different viewpoints with Robin, and I hope listeners will take away clear ideas they can apply right away.\u201d<\/p>\n\n\n\n<p>Robin Harrison added, \u201cI enjoyed this podcast because we don\u2019t just repeat popular opinions, we test them. In igaming, there are a lot of people making grand statements, but it\u2019s important to cut through the noise and the rhetoric. We talked through the big claims around brand, content, and strategy, and I hope listeners will leave with a clearer view of these disciplines in gaming, not to mention ideas they can actually use.\u201d<\/p>\n\n\n\n<p>The podcast is available on the&nbsp;<strong>SOFTSWISS PRODUCTS channel<\/strong>, offering insights into some of the most challenging aspects of igaming marketing in 2026.<\/p>\n\n\n\n<p>Recently, SOFTSWISS has launched its\u00a0<a href=\"https:\/\/focusgn.com\/africa\/softswiss-shares-exclusive-insights-from-upcoming-2026-igaming-trends-report-marketing-trends\" target=\"_blank\" rel=\"noreferrer noopener\">2026 iGaming Trends Report<\/a>\u00a0to provide operators with all necessary insights about micro- and macrotrends in igaming for 2026. Valentina Bagniya also answered the main questions defining 2026 and shared how to build a winning business strategy for the year ahead.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Valentina Bagniya, SOFTSWISS CMO, and Robin Harrison, Global Content Director at Clarion Gaming, have talked through various industry topics.<\/p>\n","protected":false},"author":176,"featured_media":15806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"SOFTSWISS facilitated a strategic debate between its CMO, Valentina Bagniya, and Clarion Gaming's Robin Harrison, dissecting critical iGaming marketing tenets including brand efficacy, content strategy, and overall business direction. The unscripted discussion provided actionable insights on leveraging creativity and market intelligence, complementing SOFTSWISS's recent release of its 2026 iGaming Trends Report for operators.","focusai_entities":"Valentina Bagniya, SOFTSWISS, Robin Harrison, Clarion Gaming, EGR Marketing & Innovation Awards, iGB, H2 Gambling Capital, Ed Birkin","focusai_location":"","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.9), affiliate_publisher (0.8), marketing_crm (1.0), investor_analyst (0.75), supplier_vendor (0.9), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Marketing ROI Metrics","query":"How do the discussed marketing strategies, particularly around brand trust and content, translate into measurable GGR\/NGR uplift and improved player lifetime value for iGaming operators?"},{"label":"Future of iGaming Content","query":"Given the emphasis on 'cutting through the noise,' what specific content formats and distribution channels are projected to yield the highest engagement and conversion rates in the evolving 2026 iGaming landscape?"}],"footnotes":""},"categories":[60616,60018],"tags":[2279],"class_list":["post-15804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emea","category-partner-news","tag-softswiss","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/15804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=15804"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/15804\/revisions"}],"predecessor-version":[{"id":15805,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/15804\/revisions\/15805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/15806"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=15804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=15804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=15804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}