{"id":15337,"date":"2025-12-19T08:52:45","date_gmt":"2025-12-19T11:52:45","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=15337"},"modified":"2026-04-19T10:31:42","modified_gmt":"2026-04-19T13:31:42","slug":"lonaci-launches-my-auto-promotion-at-cosmos-shopping-centre-yopougon","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/lonaci-launches-my-auto-promotion-at-cosmos-shopping-centre-yopougon","title":{"rendered":"LONACI launches \u201cMy\u202fAUTO\u201d promotion at Cosmos Shopping Centre, Yopougon"},"content":{"rendered":"\n

Shoppers at the mall can view the prize car, buy tickets and learn about LONACI products in a location they visit often.<\/p>\n\n\n\n\n\n\n\n

C\u00f4te\u202fd\u2019Ivoire.- The National Lottery of C\u00f4te\u202fd\u2019Ivoire <\/strong>(LONACI) has rolled out a promotional drive for the \u201cMy\u202fAUTO\u201d scratch<\/strong>\u2011<\/strong>card<\/strong> at the DOO\u202fAFRICA outlet i<\/strong>nside Cosmos Shopping Centre, Yopougon<\/strong>. The campaign began on\u202fNovember\u202f15<\/strong> and will end on January\u202f4, 2026<\/strong>. During this period, teams will showcase the prize vehicle at the DOO\u202fAFRICA sales point inside the mall and run on\u2011site activities to drive ticket sales.<\/p>\n\n\n\n

The \u201cMon\u202fAuto\u201d ticket costs\u202f300\u202fFCFA <\/strong>(\u20ac0.46) and offers a chance to win a Suzuki\u202fFronx SUV<\/strong> worth\u202f13m FCFA<\/strong> (\u20ac19,835) by matching three vehicle symbols. Players can also win cash prizes up to\u202f500,000\u202fFCFA<\/strong> (\u20ac762) by matching three identical symbols. Shoppers at the mall can view the prize car, buy tickets and learn about LONACI products in a location they visit often.<\/p>\n\n\n\n

The activation was coordinated by LONACI\u2019s sales and network management department together with the marketing and customer experience team. On the partner side, DOO\u202fAFRICA<\/strong> operates the sales point, while UTB, TOUREX\u202fAERIA and VIVO<\/strong> also came on board.<\/p>\n\n\n\n

In an official release, LONACI said the initiative is part of its desire to strengthen its relationship with its customers, boost its alternative distribution network and enhance its strategic partners. The regulator added: \u201cThrough this animation, LONACI reaffirms its commitment to offering an entertaining, accessible and enriching gaming experience, while consolidating its position as a major player in gambling in C\u00f4te\u202fd\u2019Ivoire.\u201d<\/p>\n\n\n\n

In October\u202f2025<\/strong>, LONACI recorded its first \u201cMon\u202fAuto\u201d grand\u2011prize winner<\/a>, Ky\u202fOusmane, a surface technician from Koumassi<\/strong>. A\u202f300\u202fFCFA<\/strong> (\u20ac0.46) ticket earned him a red Suzuki\u202fFronx<\/strong>.<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> Lonase holds strategic planning workshop for 2026-2030<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

Shoppers at the mall can view the prize car, buy tickets and learn about LONACI products in a location they visit often.<\/p>\n","protected":false},"author":2395,"featured_media":11206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The National Lottery of C\u00f4te d'Ivoire (LONACI) has launched a promotional campaign for its \"My AUTO\" scratch-card at the Cosmos Shopping Centre in Yopougon, C\u00f4te d'Ivoire. This initiative, running until January 2026, aims to strengthen customer engagement, expand its alternative distribution network, and reinforce strategic partnerships with entities like DOO AFRICA, UTB, TOUREX AERIA, and VIVO. LONACI reaffirms its commitment to accessible and enriching gaming experiences while consolidating its market position.","focusai_entities":"LONACI, DOO AFRICA, UTB, TOUREX AERIA, VIVO, Ky Ousmane","focusai_location":"C\u00f4te d'Ivoire, Yopougon, Koumassi","focusai_target_profile":"ceo_executive (0.8), regulator (0.7), compliance_legal (0.7), operator_casino (0.9), affiliate_publisher (0.7), product_ux (0.7), marketing_crm (0.9), investor_analyst (0.7), supplier_vendor (0.7)","focusai_suggestions":[{"label":"Distribution Network ROI","query":"What is the projected incremental GGR from this alternative distribution network activation, and how does its cost-efficiency compare to traditional lottery retail channels?"},{"label":"Governance Frameworks","query":"Considering LONACI's dual mandate as both operator and regulator, what specific governance frameworks are applied to ensure equitable market practices and prevent conflicts of interest in B2C promotional campaigns?"}],"footnotes":""},"categories":[60016,60012],"tags":[74],"class_list":["post-15337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-west-africa","tag-lottery"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/15337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2395"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=15337"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/15337\/revisions"}],"predecessor-version":[{"id":15410,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/15337\/revisions\/15410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/11206"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=15337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=15337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=15337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}