{"id":15227,"date":"2025-12-18T10:32:28","date_gmt":"2025-12-18T13:32:28","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=15227"},"modified":"2026-04-19T10:35:10","modified_gmt":"2026-04-19T13:35:10","slug":"sporty-group-renews-sporty-laliga-mvp-award-sponsorship","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/sporty-group-renews-sporty-laliga-mvp-award-sponsorship","title":{"rendered":"Sporty Group renews SPORTY LALIGA MVP award sponsorship"},"content":{"rendered":"\n<p>The venture aligns with the company&#8217;s strategy to solidify SportyBet\u2019s presence in Africa&#8217;s gambling market through sports tie-ins.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Nigeria.- <strong>Sporty Group<\/strong>, parent company of <strong>SportyBet<\/strong>, has announced the continuation of its title sponsorship of the <strong>SPORTY LALIGA MVP<\/strong> award, which recognises the best African player in Spain&#8217;s <strong>LaLiga EA SPORTS<\/strong>.<\/p>\n\n\n\n<p>The award has been given out yearly since <strong>2022<\/strong>, covering the <strong>2021\/22, 2022\/23, 2023\/24, 2024\/25<\/strong> and now <strong>2025\/26<\/strong> seasons. Winners include <strong>Yassine Bounou<\/strong> (2022), <strong>Samuel Chukwueze<\/strong> (2023) and I\u00f1aki Williams (2024 and 2025).<\/p>\n\n\n\n<p>Sporty Group came on board as the first title partner in 2024, rebranding it as SPORTY LALIGA MVP for the 2024\/25 season and extending into the ongoing season. The venture aligns with the company&#8217;s strategy to solidify SportyBet\u2019s presence in Africa&#8217;s gambling market through sports tie-ins. The operator\u2019s continued MVP involvement helps keep its brand visible in licensed territories, combining entertainment with its core betting services as Africa\u2019s gaming scene expands.<\/p>\n\n\n\n<p><strong>Miguel Puche<\/strong>, Brand Director of Sporty Group, said: \u201cAt Sporty Group we are proud to be part of the fifth edition of the SPORTY LALIGA MVP. This award is a celebration of African excellence in one of the world\u2019s most competitive leagues, and a reflection of Sporty Group\u2019s commitment to elevating African talent on the global stage. Through initiatives like this, we aim to inspire the next generation of players and fans who see football as more than a game, as a bridge between continents, cultures and communities.\u201d<\/p>\n\n\n\n<p><strong>Tresor Penku<\/strong>, Managing Director of LALIGA Africa, added: \u201cThe SPORTY LALIGA MVP is more than just an award for us. It embodies LALIGA\u2019s vision to celebrate the deep-rooted and long-lasting connections that football has fostered between Africa and Spain.<\/p>\n\n\n\n<p>\u201cFor decades, African stars have made LALIGA their home, shaping the identity of our league. We\u2019re delighted to be back with the fifth edition of this award, an opportunity to continue recognising the remarkable contribution of these players and engage even more with millions of Spanish football fans across Africa.\u201d<\/p>\n\n\n<div id=\"see-also-container\">\n\t\t\t<span class=\"see-also-label\">See also:<\/span><\/p>\n<div class=\"related-article\">\n\t\t\t\t<img decoding=\"async\" class=\"related-article__thumbnail\" src=\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2025\/12\/Asisat-Oshoala-300x200.jpg\" alt=\"\"><\/p>\n<p class=\"related-article__text\">\n\t\t\t\t\t<span class=\"see-also-label-strong\">See also:<\/span> <a href='https:\/\/focusgn.com\/africa\/sportybet-signs-asisat-oshoala-as-new-brand-ambassador'>SportyBet signs Asisat Oshoala as new brand ambassador<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>The venture aligns with the company&#8217;s strategy to solidify SportyBet\u2019s presence in Africa&#8217;s gambling market through sports tie-ins.<\/p>\n","protected":false},"author":2395,"featured_media":9696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Sporty Group, parent company of SportyBet, has extended its title sponsorship of the SPORTY LALIGA MVP award, recognizing top African players in Spain's LaLiga EA SPORTS. This strategic partnership aims to enhance SportyBet's brand visibility and market penetration within Africa's expanding iGaming sector through high-profile sports tie-ins. The initiative underscores the operator's commitment to leveraging entertainment to drive engagement in licensed territories.","focusai_entities":"Sporty Group, SportyBet, LaLiga EA SPORTS, Yassine Bounou, Samuel Chukwueze, I\u00f1aki Williams, Miguel Puche, Tresor Penku, LALIGA Africa","focusai_location":"Nigeria, Africa, Spain","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.9), marketing_crm (0.95), investor_analyst (0.85), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Africa Market ROI","query":"What is the projected return on investment for Sporty Group's continued LaLiga MVP sponsorship in terms of GGR, NGR, and new player acquisition within its licensed African territories?"},{"label":"Sponsorship Impact Analysis","query":"How does SportyBet's extended LaLiga MVP sponsorship integrate with its broader B2C marketing funnel and responsible gambling initiatives across its operational jurisdictions in Africa?"}],"footnotes":""},"categories":[60017,60012],"tags":[78],"class_list":["post-15227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportsbetting-news","category-west-africa","tag-sports-betting"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/15227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2395"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=15227"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/15227\/revisions"}],"predecessor-version":[{"id":15246,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/15227\/revisions\/15246"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/9696"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=15227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=15227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=15227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}