{"id":14872,"date":"2025-12-15T05:54:25","date_gmt":"2025-12-15T08:54:25","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=14872"},"modified":"2026-04-19T10:46:33","modified_gmt":"2026-04-19T13:46:33","slug":"africa-strives-to-become-a-creator-not-just-a-consumer-of-games","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/africa-strives-to-become-a-creator-not-just-a-consumer-of-games","title":{"rendered":"Africa strives to become a creator, not just a consumer of games"},"content":{"rendered":"\n<p>Developers at MaliyoCon25 in Nigeria highlight the progress and challenges in creating African-developed games, overcoming funding, infrastructure and talent hurdles to grow the continent\u2019s gaming industry.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Nigeria.- African<strong> game developers<\/strong> are working to shift the continent from consuming games to producing their own, according to participants at <strong>MaliyoCon25<\/strong>, a Nigeria-based conference. The recent event highlighted the <strong>ambition<\/strong>, resilience and progress driving Africa\u2019s <strong>emerging<\/strong> gaming sector, alongside practical <strong>challenges<\/strong>.<\/p>\n\n\n\n<p>The conference brought together<strong> developers<\/strong>, studio founders and <strong>industry<\/strong> stakeholders to discuss creating African-developed games that reflect<strong> local <\/strong>cultures and experiences, rather than relying solely on <strong>imported<\/strong> titles.<\/p>\n\n\n\n<p>Participants shared a forward-looking <strong>vision<\/strong>. According to a TechCabal report, the &#8220;developers were all drawn together by a shared belief that African-made games can stand confidently on the <strong>global<\/strong> stage\u201d.<\/p>\n\n\n\n<p>The conference also emphasised creating with Africa\u2019s unique <strong>identity<\/strong> in mind. \u201cAfrica\u2019s strength will come from building with the continent\u2019s own identity and structural <strong>realities <\/strong>in mind, rather than replicating what exists elsewhere,\u201d said the report.<\/p>\n\n\n\n<p><strong>Hugo Obi<\/strong>, Founder of Maliyo Games, emphasised resilience as key to growth. \u201cYou have got to be scrappy. There is no room for waiting for perfect conditions or ample <strong>resources<\/strong>,\u201d Obi said, reflecting the realities of building studios and shipping games in Africa.<\/p>\n\n\n\n<p>Obi also highlighted the long-term vision. \u201cI want us to be a net <strong>producer<\/strong>, as opposed to a net<strong> consumer <\/strong>of games. Nothing else matters. As long as Africa is not producing the games that Africans are playing, this has to be done,\u201d said Obi. He added that local game production is so important that it has become \u201ca matter of national security\u201d.<\/p>\n\n\n\n<p>The event underscored the <strong>resourcefulness <\/strong>and determination required to develop games in Africa, often with limited funding, infrastructure or personnel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Navigating real-world challenges<\/h2>\n\n\n\n<p>Developers tackled practical <strong>hurdles<\/strong> while driving <strong>innovation<\/strong> at the event. Christopher Adomako, Lead Product Manager at Maliyo, described the development process as uneven and frequently disrupted, citing challenges such as unreliable internet<strong> connectivity <\/strong>and power outages.<\/p>\n\n\n\n<p>He said: \u201cI don\u2019t think I\u2019ve ever worked on a project where we\u2019ve started something, gone from brainstorming to game<strong> design<\/strong> and everything just went straight to the hands of players. It has definitely been stop-start.\u201d<\/p>\n\n\n\n<p>Obi also noted the difficulties of navigating limited resources. \u201cNothing we do is easy. The<strong> funding<\/strong> is not easy, the production is not easy, the personnel management is not easy,\u201d he said, highlighting the <strong>obstacles <\/strong>faced by African developers. <\/p>\n\n\n\n<p>MaliyoCon25 showcased growing <strong>collaboration<\/strong> across the continent. Developers are sharing knowledge, participating in mentorship programs and <strong>experimenting<\/strong> with mobile-first approaches to reach local audiences, demonstrating a <strong>commitment<\/strong> to building sustainable studios and African-developed intellectual property.<\/p>\n\n\n\n<p>Although Africa\u2019s gaming industry is still emerging, the combination of <strong>talent<\/strong>, collaboration and entrepreneurial drive is laying the foundation for a globally relevant, locally driven sector.<\/p>\n\n\n<div id=\"see-also-container\">\n\t\t\t<span class=\"see-also-label\">See also:<\/span><\/p>\n<div class=\"related-article\">\n\t\t\t\t<img decoding=\"async\" class=\"related-article__thumbnail\" src=\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2025\/10\/nigeria-betting-odds-300x200.jpg\" alt=\"\"><\/p>\n<p class=\"related-article__text\">\n\t\t\t\t\t<span class=\"see-also-label-strong\">See also:<\/span> <a href='https:\/\/focusgn.com\/africa\/nigerias-online-gaming-industry-hits-5-6-trillion'>Nigeria\u2019s online gaming industry hits \u20a65.6 trillion<\/a>\n\t\t\t\t<\/p>\n<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Developers at MaliyoCon25 in Nigeria highlight the progress and challenges in creating African-developed games, overcoming funding, infrastructure and talent hurdles to grow the continent\u2019s gaming industry.<\/p>\n","protected":false},"author":2809,"featured_media":14880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The article highlights the strategic ambition of African game developers, particularly in Nigeria, to transition from game consumption to indigenous production. Despite significant operational challenges in funding, infrastructure, and talent, events like MaliyoCon25 underscore a concerted effort to foster local IP creation and establish a globally relevant gaming sector.","focusai_entities":"MaliyoCon25, Maliyo Games, TechCabal, Hugo Obi, Christopher Adomako","focusai_location":"Nigeria, Africa","focusai_target_profile":"ceo_executive (0.9), product_ux (0.7), tech_data (0.7), investor_analyst (0.9), supplier_vendor (0.8), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Funding Mechanisms","query":"What specific capital market mechanisms or venture funding models are being explored to address the significant funding gaps for African game developers, and what is the projected ROI for early-stage investors?"},{"label":"Infrastructure Investment","query":"How are B2B infrastructure providers and local governments collaborating to attract foreign direct investment for critical digital infrastructure, mitigating operational risks for game development studios in Nigeria?"}],"footnotes":""},"categories":[60012],"tags":[60328,72,60315],"class_list":["post-14872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-west-africa","tag-collaboration","tag-gaming","tag-innovation"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/14872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2809"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=14872"}],"version-history":[{"count":15,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/14872\/revisions"}],"predecessor-version":[{"id":14901,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/14872\/revisions\/14901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/14880"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=14872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=14872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=14872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}