{"id":1417,"date":"2025-04-23T06:41:45","date_gmt":"2025-04-23T09:41:45","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=1417"},"modified":"2026-04-19T17:36:55","modified_gmt":"2026-04-19T20:36:55","slug":"ethiopia-launches-first-ever-digital-lottery","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/ethiopia-launches-first-ever-digital-lottery","title":{"rendered":"Ethiopia launches first-ever digital lottery"},"content":{"rendered":"\n

Users can now easily buy tickets via mobile phones, computers, websites and SMS.<\/p>\n\n\n\n\n\n\n\n

Ethiopia.- Ethiopia has officially joined the ranks of nations with digital lotteries following the launch of its first-ever digital lottery by the Ethiopian Lottery Service<\/strong> (ELS).<\/p>\n\n\n\n

The milestone was commemorated by a launch ceremony held on Saturday, April 12, at Skylight Hotel<\/strong> in Addis Ababa. The occasion was graced by government officials, lottery winners, ELS management and other stakeholders.<\/p>\n\n\n\n

In her address at the event, Beza Girma<\/strong>, ELS CEO, noted that the launch marks a significant step in the institution’s mission to modernise and digitise its services. She said: “The traditional paper-based lottery system has hindered growth due to high printing and logistics costs. This digital initiative will not only reduce operational expenses but also broaden access and increase revenue generation.”<\/p>\n\n\n\n

The digital lottery platform, launched in partnership with TAMCON Software Solutions<\/strong>, offers a top prize of 50 million Birr<\/strong> and multilingual support in eight Ethiopian languages. Users can easily and securely buy tickets via various channels, like mobile phones, computers, websites and SMS.<\/p>\n\n\n\n

Beza added that the digital lottery initiative aligns with the government’s vision for a digital economy by expanding lottery services beyond physical locations. She said: “This is a significant step toward digital inclusion and economic modernisation.”<\/p>\n\n\n\n

ELS has been Ethiopia’s sole regulator and operator of lottery games for over 60 years<\/strong>. The digital lottery signifies the company’s newfound commitment to embracing technology to improve accessibility and efficiency.<\/p>\n\n\n\n

The innovation is expected to improve user engagement, optimise operations and transform the gaming experience for millions of Ethiopians.<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t<\/p>\n

\n\t\t\t\t\tSee also:<\/span> Ethiopia trials digital lottery system in multiple regions<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

Users can now easily buy tickets via mobile phones, computers, websites and SMS.<\/p>\n","protected":false},"author":2395,"featured_media":1421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Ethiopia has launched its first digital lottery, spearheaded by the Ethiopian Lottery Service (ELS) in collaboration with TAMCON Software Solutions, marking a strategic shift from traditional paper-based operations. This initiative aims to enhance operational efficiency, broaden market access, and significantly increase revenue generation by leveraging multi-channel digital platforms. The move aligns with Ethiopia's national digital economy vision, fostering digital inclusion and economic modernization.","focusai_entities":"Ethiopian Lottery Service (ELS), TAMCON Software Solutions, Beza Girma","focusai_location":"Ethiopia, Addis Ababa","focusai_target_profile":"ceo_executive (0.9), regulator (0.9), compliance_legal (0.8), operator_casino (0.8), affiliate_publisher (0.7), product_ux (0.8), tech_data (0.9), marketing_crm (0.8), payments_fraud_aml (0.8), investor_analyst (0.9), supplier_vendor (0.9), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Digital Lottery ROI","query":"What is the projected GGR and NGR growth trajectory for ELS following this digital transformation, and what are the key performance indicators being tracked to measure ROI on the technology investment?"},{"label":"Regulatory Framework Evolution","query":"How will the existing regulatory and governance frameworks, where ELS acts as both operator and regulator, evolve to address the unique compliance challenges and responsible gambling requirements of a digital lottery environment?"}],"footnotes":""},"categories":[60016,60013],"tags":[74],"class_list":["post-1417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-africa","tag-lottery"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/1417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2395"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=1417"}],"version-history":[{"count":6,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/1417\/revisions"}],"predecessor-version":[{"id":1431,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/1417\/revisions\/1431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/1421"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=1417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=1417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=1417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}