New Google policy bans offline gambling advertisements in Algeria, Djibouti, Egypt, Libya, Morocco, Sudan and Tunisia, affecting operators across the continent.<\/p>\n\n\n\n\n\n\n\n
Algeria.- Google <\/strong>has expanded its restrictions<\/strong> on offline gambling advertisements, affecting 35 countries <\/strong>worldwide. Among them are seven African nations<\/strong>: Algeria, Djibouti, Egypt, Libya, Morocco, Sudan and Tunisia. The move forms part of a broader effort to ensure compliance<\/strong> with local laws and prevent the unauthorised promotion<\/strong> of physical gambling<\/strong> venues.<\/p>\n\n\n\n A PPC\u202fLand report states: \u201cGoogle updated <\/strong>its Gambling and Games policy <\/strong>on November 19, 2025, expanding restrictions on offline gambling advertisements to 35 countries where such promotions violate <\/strong>local laws.\u201d<\/p>\n\n\n\n The policy clarifies what constitutes offline gambling. The report added: \u201cOffline gambling<\/strong> now encompasses \u2018legal physical, real-world<\/strong> gambling activity or establishments\u2019 including brick-and-mortar casinos<\/strong>, gaming parlors such as pachinko parlors, and streaming of offline poker tournaments.\u201d <\/p>\n\n\n\n This definition distinguishes offline gambling from online gambling and social casino games, which \u201coperate under separate certification<\/strong> requirements within Google’s advertising framework\u201d.<\/p>\n\n\n\n Advertisers<\/strong> targeting offline gambling in the seven affected African countries must adhere strictly to Google\u2019s updated policy, as non-compliance could lead to ad disapprovals<\/strong> or account penalties, and repeated violations may result in account suspension<\/strong>.<\/p>\n\n\n\n Some additional countries<\/strong> added outside Africa include Bulgaria, Estonia, Italy, Lithuania, Northern Ireland, Philippines, Turkey and Ukraine.<\/p>\n\n\n\n While offline gambling ads are now restricted, ads for online <\/strong>gambling are still allowed<\/strong> where operators are certified, provided they comply with Google\u2019s rules<\/strong> and local licensing requirements. Certification requires proof that the operator is licensed and legally permitted to promote<\/strong> gambling in the targeted jurisdiction.<\/p>\n\n\n\n The update is likely to push operators toward alternative marketing <\/strong>strategies, such as local promotions, sponsorships, partnerships and social media campaigns, to maintain visibility in restricted regions. This is especially relevant for African operators, where offline gambling is heavily regulated<\/strong> in North and East Africa.<\/p>\n\n\n\n The policy change also reflects a global trend<\/strong> toward stricter offline gambling advertising regulations, aimed at protecting consumers<\/strong> and reducing problem gambling risks. Google\u2019s update provides clearer guidance to advertisers on where offline gambling promotions are prohibited, helping operators align with international<\/strong> compliance standards.<\/p>\n","protected":false},"excerpt":{"rendered":" New Google policy bans offline gambling advertisements in Algeria, Djibouti, Egypt, Libya, Morocco, Sudan and Tunisia, affecting operators across the continent.<\/p>\n","protected":false},"author":2809,"featured_media":13330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Google has expanded its policy to prohibit offline gambling advertisements in 35 countries, including seven African nations, effective November 19, 2025. This initiative aims to bolster compliance with local regulatory frameworks and prevent the unauthorized promotion of physical gambling establishments. While certified online gambling advertisements remain permissible, this policy necessitates a strategic pivot in marketing for affected operators and underscores a global trend towards more stringent advertising regulations.","focusai_entities":"Google, PPC Land","focusai_location":"Algeria, Djibouti, Egypt, Libya, Morocco, Sudan, Tunisia, Africa, Bulgaria, Estonia, Italy, Lithuania, Northern Ireland, Philippines, Turkey, Ukraine","focusai_target_profile":"ceo_executive (0.95), regulator (0.9), compliance_legal (0.95), operator_casino (0.98), marketing_crm (0.98), investor_analyst (0.9), supplier_vendor (0.75), journalist_researcher (0.95)","focusai_suggestions":[{"label":"Impact on GGR\/NGR?","query":"How will Google's expanded offline gambling ad ban impact the projected Gross Gaming Revenue (GGR) and Net Gaming Revenue (NGR) for land-based casino operators with significant market share in the affected African jurisdictions?"},{"label":"Alternative Marketing Strategies?","query":"What alternative digital marketing channels and B2B\/B2C partnership models are emerging for operators to circumvent these platform-specific advertising restrictions while maintaining stringent regulatory compliance and governance frameworks?"}],"footnotes":""},"categories":[60010,60019],"tags":[60322,60667,45],"class_list":["post-13323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-north-africa","category-regulation-news","tag-compliance","tag-offline-gambling","tag-online-gambling"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/13323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2809"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=13323"}],"version-history":[{"count":6,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/13323\/revisions"}],"predecessor-version":[{"id":13332,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/13323\/revisions\/13332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/13330"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=13323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=13323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=13323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Online gambling ads continue amid offline ban<\/h2>\n\n\n\n