{"id":13248,"date":"2025-11-20T10:40:58","date_gmt":"2025-11-20T13:40:58","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=13248"},"modified":"2026-04-19T11:37:44","modified_gmt":"2026-04-19T14:37:44","slug":"cote-divoire-emerges-as-a-key-market-for-betclic","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/cote-divoire-emerges-as-a-key-market-for-betclic","title":{"rendered":"C\u00f4te d\u2019Ivoire emerges as a key market for Betclic"},"content":{"rendered":"\n
C\u00f4te d\u2019Ivoire drives 16.4 per cent growth in Banijay Gaming\u2019s international online casino revenue while Betclic promotes responsible gaming and community programs.<\/p>\n\n\n\n\n\n\n\n
C\u00f4te d\u2019Ivoire- C\u00f4te d\u2019Ivoire\u2019s Betclic<\/strong> is helping drive 16.4 per cent<\/strong> growth in its parent company Banijay <\/strong>Gaming\u2019s non-France online casino revenue<\/strong>, contributing to \u20ac1.13bn in gaming revenue for the group while supporting responsible-gaming initiatives and local community programs<\/strong>.<\/p>\n\n\n\n The 16.4 per cent growth<\/strong> applies specifically to non-France online casino revenue, which includes operations in C\u00f4te d\u2019Ivoire and other international markets<\/strong>. French operations are reported separately due to stricter regulations, higher taxes and distinct licensing<\/strong> rules.<\/p>\n\n\n\n An SBC report stated: \u201cOnline casino (non-France) revenue increased<\/strong> 16.4 percent, driven by sustained momentum<\/strong> in Portugal and the successful launch in C\u00f4te d\u2019Ivoire, with both regions aided by stronger cross-sell from sports betting<\/strong>.”<\/p>\n\n\n\n Since launching in C\u00f4te d\u2019Ivoire in 2022, Betclic has established itself as a safe, regulated<\/strong> and accessible<\/strong> online gaming platform. The operator runs its #SaferGaming campaign<\/strong>, recruiting local influencers-including artists Kerozen and Elow\u2019n, and comedians like Willy Dumbo-to promote responsible play in a culturally relevant <\/strong>way.<\/p>\n\n\n\n Betclic also actively supports the community. It sponsors youth football tournament<\/strong>s, the ABC Fighters basketball team and has run road-safety campaigns, providing helmets to moto-taxi drivers. These initiatives demonstrate a strong commitment to social responsibility<\/strong> in C\u00f4te d\u2019Ivoire and the wider African market<\/strong>.<\/p>\n\n\n\n Globally<\/strong>, Banijay Gaming continues to perform strongly<\/strong>. Its sportsbook division generated \u20ac857m, up 5.2 per cent. Operating profit rose 33 per cent to \u20ac250m, adjusted EBITDA reached \u20ac301m with a 26 per cent margin and net income<\/strong> grew 52 per cent to \u20ac183m.<\/p>\n\n\n\n Looking ahead, the planned merger<\/strong> with Tipico, backed by \u20ac3bn in financing, will create a combined entity projected to serve approximately 6.5m active players<\/strong>, generating \u20ac3bn in revenues and \u20ac854m in adjusted EBITDA, according to an Euronext, report. While the merged business will operate in regulated markets<\/strong> including C\u00f4te d\u2019Ivoire, the specific revenue contribution from African markets is not quantified.<\/p>\n\n\n\n With strong global results, growing engagement<\/strong> in Africa, and active local programs, Betclic is demonstrating that online gaming in Africa can be both socially responsible and commercially<\/strong> impactful, benefiting local economies, sports and communities while setting a benchmark for responsible digital <\/strong>gaming in West Africa.<\/p>\n\n\nBanijay\u2019s global strength and African impact<\/h2>\n\n\n\n