{"id":13209,"date":"2025-11-20T06:27:21","date_gmt":"2025-11-20T09:27:21","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=13209"},"modified":"2026-04-19T11:38:40","modified_gmt":"2026-04-19T14:38:40","slug":"morocco-launches-gamification-lab-to-strengthen-start-ups-and-drive-africas-gaming-growth","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/morocco-launches-gamification-lab-to-strengthen-start-ups-and-drive-africas-gaming-growth","title":{"rendered":"Morocco launches Gamification Lab to strengthen start-ups and drive Africa\u2019s gaming growth"},"content":{"rendered":"\n
Government-backed initiative aims to grow Moroccan gaming start-ups, provide vocational training and expand the country\u2019s digital economy.<\/p>\n\n\n\n\n\n\n\n
Morocco.- Morocco<\/strong> has taken a major step to strengthen its role in Africa\u2019s gaming market by launching the Gamification Lab<\/strong>, a government-backed<\/strong> initiative to accelerate local start-up growth<\/strong> and integrate gamification solutions across key sectors.<\/p>\n\n\n\n The program is being developed through a partnership<\/strong> between the Ministry of Youth, Culture and Communication and the Caisse de d\u00e9p\u00f4t et de gestion (CDG), Morocco\u2019s state-owned investment<\/strong> fund. It aims to transform the country into a hub for innovation<\/strong> in video games<\/strong>, education, health, tourism and culture.<\/p>\n\n\n\n The agreement was signed by Minister Mohamed\u202fMehdi Bensaid<\/strong> and Khalid Safir,<\/strong> Director General of CDG in Rabat on November 13, highlighting their joint commitment to developing Morocco\u2019s gaming start-up ecosystem. <\/strong><\/p>\n\n\n\n Bensaid said: \u201cThe initiative is part of the national strategy<\/strong> to support small cultural businesses, especially those active in video games.\u201d He highlighted the sector\u2019s rapid expansion<\/strong>, noting that Morocco now counts around 40 gaming start-ups, compared with “just two or three in 2021”.<\/p>\n\n\n\n The Gamification Lab will create a national platform<\/strong> to promote and facilitate the adoption of gamification solutions developed by Moroccan start-ups. These solutions will be offered to public- and private-sector organisations, reflecting the initiative\u2019s broad impact across education<\/strong>, health, culture, employment and tourism<\/strong>.<\/p>\n\n\n\n This new agreement follows recent efforts to organise and develop the gaming ecosystem. Last May, two agreements were signed to strengthen professional training<\/strong> in gaming-related careers<\/strong>: one introduced dedicated university programs in video game<\/strong> development, while the other created three vocational pathways: e-sport caster, e-sport streamer and video game laboratory technician.<\/p>\n\n\n\n Across Africa, the gaming market continues to gain momentum<\/strong>. According to a report by the African publisher Carry1st and research firm Newzoo, the sector generated $1.8bn in 2024, up 12.4 per cent<\/strong> from 2023. By comparison, global growth was only 2.1 per cent, underscoring Africa\u2019s rising influence in the gaming industry.<\/p>\n\n\n\n Through this partnership, Moroccan authorities aim to strengthen the entrepreneurial ecosystem<\/strong>, support content creation and develop skilled employment<\/strong>, with the ambition of positioning Morocco as a leading hub for the creative and digital economy.<\/p>\n\n\nBuilding skills for Morocco\u2019s gaming future<\/h2>\n\n\n\n