The strategic planning workshop<\/strong> at Assoyam Beach, Grand-Bassam, started on November 17 and will run until December 4. It brings together LONACI\u2019s leadership<\/strong> and key partners<\/strong>, including general management, directors, department heads, regional agencies, the LONACI Foundation and the mutual-aid society Mutuelle Awal\u00e9. Each department will leave with a consolidated operational roadmap<\/strong>, aligned with the company\u2019s long-term objectives.<\/p>\n\n\n\n Director-General Dramane Coulibaly<\/strong> highlighted the importance of anticipating sector changes and strengthening the company\u2019s overall performance<\/strong>. He outlined a cycle focused on consolidating achievements, accelerating innovations, improving governance and enhancing social impact<\/strong>.<\/p>\n\n\n\n According to Coulibaly, this period from 2026 to 2030 represents a major strategic step<\/strong>. “LONACI must remain proactive, modern and rigorous in its management in order to preserve public trust and support market transformations. Our vision<\/strong> for 2035 is clear: to make LONACI a regional leader serving communities,” he said.<\/p>\n\n\n\n LONACI’s Head of the Autonomous Planning and Monitoring-Evaluation Department presented the methodological guidelines<\/strong>, highlighting precise, aligned indicators, harmonised feedback from management and regional offices, enhanced monitoring tools<\/strong> and increased coordination between entities.<\/p>\n\n\n\n The Department emphasised that PTBA success depends on the company\u2019s ability to continuously measure, adjust and improve actions<\/strong>, particularly to meet Performance Contract requirements.<\/p>\n\n\n\n The Marketing Director for LONACI outlined departmental priorities<\/strong> for 2026-2030, including launching products better suited to players\u2019 expectations, modernising the customer experience through technology, strengthening digitalisation<\/strong>, expanding regional presence and redesigning communication to reach emerging audiences. These actions aim to offer a more modern, accessible and attractive service while maintaining a high level of responsibility<\/strong>.<\/p>\n\n\n\n The first day of the workshop, marked by thematic discussions and constructive exchanges, laid the foundation for a common operational plan<\/strong> to guide LONACI\u2019s growth, innovation<\/strong> and social impact. By combining structured planning with modernisation and governance improvements<\/strong>, the operator aims to set new standards for the gambling sector and reinforce its long-term 2035 vision.<\/p>\n\n\nMethodology, innovation and player-centric priorities<\/strong><\/h2>\n\n\n\n
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