{"id":12492,"date":"2025-11-10T19:53:10","date_gmt":"2025-11-10T22:53:10","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=12492"},"modified":"2026-04-19T11:58:53","modified_gmt":"2026-04-19T14:58:53","slug":"botswana-makes-list-of-top-ten-revenue-source-for-super-group-globally","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/botswana-makes-list-of-top-ten-revenue-source-for-super-group-globally","title":{"rendered":"Botswana makes list of top ten revenue source for Super Group globally"},"content":{"rendered":"\n

Betway Africa CEO Laurence Michel described the Botswana launch as \u201cthe best country launch ever\u201d.<\/p>\n\n\n\n\n\n\n\n

Botswana.- Super Group<\/strong>, the parent company of Betway<\/strong>, has revealed Botswana<\/strong> as one of its top ten revenue sources<\/strong> globally. In its recently published financial report, the company said that it has achieved a 95 per cent share in the Southern African market just months after launching.\u00a0<\/p>\n\n\n\n

According to Super Group, Africa accounted for 64 per cent <\/strong>of Betway\u2019s revenues of $1.014bn (\u20ac933m) in the first nine months of 2025<\/strong>. This represented $646m (\u20ac595m) across eight markets<\/strong>, marking an increase of 34 per cent<\/strong> from $481m (\u20ac443m) in the previous year. The company, which entered Botswana in February 2025<\/strong>, noted that of all its African operating markets, Botswana continues to show exceptional momentum post-launch.<\/p>\n\n\n\n

While other African countries like South Africa, Ghana, Zambia and Mozambique<\/strong> are in the top-ten list, Botswana\u2019s inclusion is notable, given the market only opened earlier this year. Betway Africa CEO Laurence Michel<\/strong> described the Botswana launch as \u201cthe best country launch ever.\u201d<\/p>\n\n\n\n

Alinda van Wyk<\/strong>, Super Group’s CFO, said that the company is thrilled with Botswana\u2019s performance and hopes to achieve similar success elsewhere. <\/p>\n\n\n\n

She continued: \u201cWe do obviously see Botswana as a standard in the mix when it comes to first launch. Botswana was about four per cent growth in Quarter 1, 4.5 per cent in Quarter 2 and now 6.5 per cent in Quarter 3. That just shows how that one contributed to the growth in Africa. But generally, the growth is consistent across all the African countries.\u201d<\/p>\n\n\n\n

With Botswana serving as a benchmark for successful new entries, Super Group is now targeting Namibia, Angola, Ivory Coast, Ethiopia and Nigeria<\/a> for substantial investments, following recent regulatory developments.<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> Betway Botswana supports fight against gender-based violence with P2.5m donation<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

Betway Africa CEO Laurence Michel described the Botswana launch as \u201cthe best country launch ever\u201d.<\/p>\n","protected":false},"author":2395,"featured_media":12494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Super Group, parent company of Betway, reported exceptional growth in its African operations, with Botswana emerging as a top-ten global revenue source and a benchmark for successful market entry, achieving a 95% share in the Southern African market. Africa contributed 64% of Betway's $1.014bn revenues in the first nine months of 2025, marking a 34% year-on-year increase. Leveraging this success, Super Group plans substantial investments in new African markets like Namibia, Angola, Ivory Coast, Ethiopia, and Nigeria, driven by recent regulatory developments.","focusai_entities":"Super Group, Betway, Laurence Michel, Alinda van Wyk","focusai_location":"Botswana, Southern Africa, Africa, South Africa, Ghana, Zambia, Mozambique, Namibia, Angola, Ivory Coast, Ethiopia, Nigeria","focusai_target_profile":"ceo_executive (1.0), regulator (0.7), compliance_legal (0.7), operator_casino (1.0), marketing_crm (0.7), investor_analyst (1.0), supplier_vendor (0.8), journalist_researcher (1.0)","focusai_suggestions":[{"label":"Botswana Market Entry Factors","query":"What specific operational and marketing strategies did Betway implement in Botswana to achieve a 95% market share so rapidly, and how are these replicable in other emerging African markets?"},{"label":"African Regulatory Impact","query":"How are the 'recent regulatory developments' in Namibia, Angola, Ivory Coast, Ethiopia, and Nigeria specifically enabling Super Group's planned substantial investments, and what are the associated compliance challenges?"}],"footnotes":""},"categories":[60016],"tags":[78],"class_list":["post-12492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","tag-sports-betting"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/12492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2395"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=12492"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/12492\/revisions"}],"predecessor-version":[{"id":12555,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/12492\/revisions\/12555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/12494"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=12492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=12492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=12492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}