{"id":12197,"date":"2025-11-05T11:07:20","date_gmt":"2025-11-05T14:07:20","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=12197"},"modified":"2026-04-19T12:09:27","modified_gmt":"2026-04-19T15:09:27","slug":"10bet-south-africa-launches-ai-driven-horse-racing-commercial","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/10bet-south-africa-launches-ai-driven-horse-racing-commercial","title":{"rendered":"10bet South Africa launches AI-driven horse racing commercial"},"content":{"rendered":"\n

The equine stars were crafted frame-by-frame using AI technology and integrated into scenes filmed at Nelson Mandela Bridge and in Sandton. <\/p>\n\n\n\n\n\n\n\n

South Africa.- 10bet South Africa<\/strong> has unveiled an AI-driven TV commercial to promote its horse-racing betting platform, blending real Johannesburg street footage<\/strong> with photorealistic galloping horses. <\/p>\n\n\n\n

The commercial, produced by Rapt Creative and Spitfire Films<\/strong>, features Springbok World Cup winner Butch James<\/strong>, television host Andile Ncube<\/strong> and influencer Lorenz K\u00f6hler<\/strong> placing live bets on their phones. Veteran commentator Nico Kritsiotis<\/strong> provides the voice-over, declaring: \u201cAnd they\u2019re off\u2026 10bet horse racing. Any track, anytime.\u201d<\/p>\n\n\n\n

Although the ads feature horses in full gallop, no live horses were filmed; instead, the equine stars were crafted frame-by-frame using AI technology and integrated into scenes filmed at Nelson Mandela Bridge and in Sandton. <\/p>\n\n\n\n

The new TV and social media campaign seeks to introduce horse racing to mobile users who may have never been to a racecourse. It also showcases 10bet\u2019s horse racing markets available to wager on the go.<\/p>\n\n\n\n

Since launching its horse racing offering in April 2025<\/strong>, 10bet has been providing odds on all South African race meetings, including Turffontein, Kenilworth, Fairview and Greyville, as well as daily international races from the UK, Ireland, France, Australia and Hong Kong.<\/p>\n\n\n\n

Michelle Colborne<\/strong>, 10bet\u2019s Marketing VP, said at the platform\u2019s April launch: \u201cHorse racing has always held a special place in South African sport. Our goal is to deliver a world-class betting experience that is both accessible and exciting for fans nationwide.\u201d<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> Zimbabwe horse racing season sees bigger fields, higher payouts and intense betting<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

The equine stars were crafted frame-by-frame using AI technology and integrated into scenes filmed at Nelson Mandela Bridge and in Sandton. <\/p>\n","protected":false},"author":2395,"featured_media":12199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"10bet South Africa has launched an AI-driven TV and social media campaign to promote its horse racing betting platform, integrating photorealistic AI-generated horses with real Johannesburg street footage. This strategic marketing initiative, featuring local personalities, aims to expand mobile user engagement with its comprehensive horse racing markets, encompassing both domestic and international events. The campaign underscores 10bet's commitment to leveraging advanced technology for market penetration and competitive differentiation within the South African iGaming sector.","focusai_entities":"10bet South Africa, Rapt Creative, Spitfire Films, Butch James, Andile Ncube, Lorenz K\u00f6hler, Nico Kritsiotis, Michelle Colborne","focusai_location":"South Africa, Johannesburg, Sandton, Nelson Mandela Bridge, Turffontein, Kenilworth, Fairview, Greyville, UK, Ireland, France, Australia, Hong Kong, Zimbabwe","focusai_target_profile":"ceo_executive (0.8), operator_casino (0.9), product_ux (0.7), tech_data (0.7), marketing_crm (1.0), investor_analyst (0.7), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"AI Marketing ROI","query":"What is the projected return on investment for 10bet's AI-driven marketing campaign, particularly in terms of new player acquisition and GGR contribution from the horse racing vertical?"},{"label":"Regulatory Compliance AI","query":"How does 10bet ensure regulatory compliance and responsible gambling messaging within AI-generated advertising content, especially concerning potential misrepresentation or underage appeal?"}],"footnotes":""},"categories":[60011,60017],"tags":[935],"class_list":["post-12197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-south-africa","category-sportsbetting-news","tag-horse-racing"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/12197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2395"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=12197"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/12197\/revisions"}],"predecessor-version":[{"id":12221,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/12197\/revisions\/12221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/12199"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=12197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=12197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=12197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}