{"id":11878,"date":"2025-10-31T09:02:20","date_gmt":"2025-10-31T12:02:20","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=11878"},"modified":"2026-04-19T12:19:52","modified_gmt":"2026-04-19T15:19:52","slug":"softswiss-shares-exclusive-insights-from-upcoming-2026-igaming-trends-report-marketing-trends","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/softswiss-shares-exclusive-insights-from-upcoming-2026-igaming-trends-report-marketing-trends","title":{"rendered":"SOFTSWISS shares exclusive insights from upcoming 2026 iGaming Trends Report: marketing trends"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Focus Gaming News exclusively previews the \u201ciGaming Trends 2026\u201d report by SOFTSWISS, unveiling key digital marketing insights set to dominate the industry.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Press release.- Ahead of the official release of the\u00a0<strong>2026 iGaming Trends Report<\/strong>\u00a0on\u00a0<strong>November 3<\/strong>,\u00a0<a href=\"https:\/\/focusgn.com\/africa\/softswiss-deepens-safer-play-as-platinum-partner-of-responsible-gambling-summit-2025\" target=\"_blank\" rel=\"noreferrer noopener\">SOFTSWISS<\/a>\u00a0shares exclusive excerpts on marketing trends \u2013 revealing how brand power, authenticity, and trust are overtaking short-term promotions as the main drivers of success in igaming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Developed in partnership with NEXT.io, this year\u2019s report consolidates insights from an industry-wide survey of&nbsp;<strong>over 350 iGaming professionals<\/strong>, an AI-powered analysis of 120,000+ media headlines, and in-depth qualitative interviews with 30 SOFTSWISS experts, offering one of the most comprehensive data-backed outlooks of the market for 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In an increasingly saturated market, the 2026 iGaming Trends Report reveals that differentiation now depends on trust and consistent brand experience, rather than bonuses or feature-heavy promo campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Valentina Bagniya<\/strong>, chief marketing officer at <a href=\"https:\/\/focusgn.com\/africa\/softswiss-report-south-africas-gambling-revenue-to-hit-e3-63bn-by-2025\" target=\"_blank\" rel=\"noreferrer noopener\">SOFTSWISS<\/a>, shares: \u201cAcross industries, initially, products sell themselves; then, brands create the personality that sets companies apart. Today, trust is a differentiator. Building a brand is a long-term strategy \u2013 it takes time, consistency, and effort. But in the end, brand is what remains when bonuses expire, products converge, and attention is scarce.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Survey data shows that while influencers<strong>&nbsp;<\/strong>remain an important channel of the acquisition mix, their dominance has decreased from 44 per cent to 34 per cent since 2023, giving way to&nbsp;<strong>long-term brand partnerships and authentic content<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Operators<strong>&nbsp;<\/strong>are also turning to&nbsp;<strong>more strategic metrics<\/strong>, such as Top of Mind, Consideration, and Purchase Intent, to measure brand equity, proving that marketing success is no longer about short-term clicks but about lasting credibility. A brand\u2019s reputation shapes the entire player journey, from first impressions to long-term loyalty, and directly impacts profitability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, companies are investing in&nbsp;<strong>owned ecosystems and community-driven initiatives<\/strong>&nbsp;to strengthen engagement and reduce acquisition costs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 2026 iGaming Trends Report will be officially released on November 3. Readers can gain early access by joining&nbsp;<a href=\"https:\/\/focusgn.com\/softswiss-2026-igaming-trends-report-waitlist-available-ahead-of-november-launch\" target=\"_blank\" rel=\"noreferrer noopener\">the waiting list<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SOFTSWISS will present the report live at the\u00a02026 iGaming Trends Marathon\u00a0during the SiGMA Central Europe Summit on November 5. A four-hour event will feature Ivan Montik, founder of SOFTSWISS, Heathcliff Farrugia, COO of SiGMA, and Pierre Lindh, CEO of Next.io, in an exclusive keynote and panel unveiling the year\u2019s most influential trends.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Focus Gaming News exclusively previews the \u201ciGaming Trends 2026\u201d report by SOFTSWISS, unveiling key digital marketing insights set to dominate the industry.<\/p>\n","protected":false},"author":176,"featured_media":11880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"SOFTSWISS, in collaboration with NEXT.io, has exclusively previewed its \"iGaming Trends 2026\" report, highlighting a pivotal shift in digital marketing. The report indicates that brand power, authenticity, and trust are now superseding short-term promotions as the primary drivers for success and differentiation in the iGaming sector. This strategic evolution necessitates a focus on long-term brand equity and community engagement to enhance player loyalty and profitability.","focusai_entities":"SOFTSWISS, NEXT.io, Focus Gaming News, Valentina Bagniya, Ivan Montik, Heathcliff Farrugia, SiGMA, Pierre Lindh","focusai_location":"","focusai_target_profile":"ceo_executive (0.95), operator_casino (0.98), affiliate_publisher (0.85), marketing_crm (0.99), investor_analyst (0.9), supplier_vendor (0.95), journalist_researcher (0.97)","focusai_suggestions":[{"label":"Brand Equity Impact?","query":"How will the shift towards brand equity and authenticity impact operator marketing budget allocations and the strategic role of affiliate partnerships in the iGaming sector?"},{"label":"Supplier Strategy Alignment?","query":"What specific product or service innovations should B2B suppliers prioritize to enable operators in building trust and fostering authentic brand experiences, as highlighted in the report?"}],"footnotes":""},"categories":[60616,60018],"tags":[2279],"class_list":["post-11878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emea","category-partner-news","tag-softswiss","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/11878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=11878"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/11878\/revisions"}],"predecessor-version":[{"id":11879,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/11878\/revisions\/11879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/11880"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=11878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=11878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=11878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}