The discussion, held on October 10, explored identifying personal strengths<\/strong>, overcoming cultural and unconscious bias<\/strong>, building networks, leveraging mentorship and embracing opportunities<\/strong> in digital transformation and AI.<\/p>\n\n\n The session was moderated by Kenya’s Lynn Gitau<\/strong>, Director of Communications at GatherVerse, who guided the discussion and engaged the panelists throughout.<\/p>\n\n\n\n The webinar featured leading women <\/strong>shaping the igaming sector, including Ekaterina Mayorova<\/strong> from Malta, based in Africa, Head of Region (Africa & CIS) at QTech Games; Philisiwe Bhengu <\/strong>from South Africa, Founding Director of Research iGaming; and Kate Eliketa Wainaina<\/strong> from Kenya, Head of Growth and Partnerships – Africa at EuroVirtuals Limited. It also included Akinade Bukola <\/strong>from Nigeria, Group Head of Sales at Winners Golden Group, and Neha Hiralal<\/strong> from South Africa, Head of Digital at World Sports Betting.<\/p>\n\n\n\n The panel shared insights on how women could find their footing in a male-dominated industry. Mayorova challenged women to overcome hesitation<\/strong> when pursuing roles. \u201cThere is a perception<\/strong> women when they see the job application they just see like I don’t fit the criteria so it’s not for me I’m not going to apply,\u201d she said. \u201cGo apply, you might try and you might actually be a suitable person.\u201d She also encouraged curiosity and confidence, advising: \u201cBe curious. Be open-minded and be visible and you will get to your successes.\u201d<\/p>\n\n\n\n For Bhengu, success begins with self-awareness<\/strong> and understanding the broader business landscape. \u201cI don’t believe that women need to focus specifically on technical skills but also like understanding the whole ecosystem <\/strong>and how the business work,\u201d she said. She urged women to identify their strengths<\/strong>, adding: \u201cFind out what is actually your niche and what you are actually really good at and then stick with that.\u201d<\/p>\n\n\n\n Wainaina reflected on cultural and unconscious barriers<\/strong> that continued to hold women back. \u201cI would say I think we have an unconscious bias as women. Culturally we have always had to prove ourselves<\/strong>,\u201d she said. Wainaina, who led growth efforts<\/strong> across multiple African markets for EuroVirtuals, also revealed that her company was expanding opportunities<\/strong> for women in the region. \u201cWe have a couple of job opportunities at Euro Virtuals- sales associate in West Africa, a sales associate in South Africa and a sales associate in LatAm,\u201d she announced.<\/p>\n\n\n\n Hiralal highlighted the growing role of digital technologies<\/strong>, including AI<\/strong>, in creating opportunities for women. \u201cThe women in gaming community has really created such a meaningful platform<\/strong> for connection, insight and growth,\u201d she said. Hiralal added: \u201cAI is really reshaping everything we do day in and day out.\u201d<\/p>\n\n\n\n Bukola highlighted the diversity of roles<\/strong> women could enter within gaming. \u201cWe’re virtually into almost all the gaming platform that we have available out there,\u201d she said. Bukola also emphasised visibility. \u201cNetworking<\/strong> is a very essential part of getting jobs when you’re in need of them or putting yourself out there for people to know that you’re employable.\u201d<\/p>\n\n\n\n The discussion emphasised mentorship, continuous learning and seizing opportunities<\/strong>. Panellists collectively urged women to take bold steps with the rallying call: \u201cWhy not me?<\/strong>\u201d<\/p>\n\n\n\n As Africa\u2019s igaming sector continued to grow, the voices of these women amplified the message that inclusion, visibility and confidence were essential for the industry\u2019s innovation and sustainability<\/strong>.<\/p>\n\n\n![\"\"](\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2025\/10\/women-in-igaming-Africa-900x506.jpeg\")
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