SuperSportBet makes a bold entrance into Zambia, expanding its African footprint
The sports betting and casino powerhouse brings its full platform to Zambia, offering local and international sports betting, casino games, virtual sports and live in-play betting.
Zambia.- SuperSportBet has officially landed in Zambia, marking its bold entry into a second African market after making waves in South Africa. The launch underscores the company’s ambition to deliver a world-class betting experience while energising the local gaming landscape.
Announcing the launch on its official LinkedIn page, SuperSportBet said: “This week marks a major milestone for SuperSportBet as we launched in Zambia. This is our second market after South Africa, this expansion builds on the success we’ve already achieved and sets the stage for continued growth.”
The company’s website confirms Zambia as a selectable market alongside South Africa, signalling the platform’s active availability. Zambians can now access the full platform, including sports betting, casino games, virtual sports, and live in-play betting. SuperSportBet added: “As a brand, we are looking forward to what’s next and making a positive impact on the Zambian market.”
Driving growth and innovation
The launch represents more than geographic growth. SuperSportBet aims to drive engagement, promote responsible betting and create local economic opportunities while providing a high-quality, innovative gaming experience.
The platform first launched in South Africa in January 2024 through a strategic partnership between MultiChoice Group’s SuperSport brand and KingMakers, a leading digital sports entertainment company. At that time, executives highlighted its innovative approach to betting and its goal to deliver a trusted, high-quality experience for sports enthusiasts.
With Zambia now officially on its map, SuperSportBet is set to deliver excitement, innovation and opportunity, bringing its signature mix of technology and entertainment to a new wave of African sports fans.
