Kenya’s SportPesa launches data-free USSD Casino Gambling platform
SportPesa launches first data-free USSD casino, allowing players across the country to gamble instantly on any phone in Kenya.
Kenya.- SportPesa Kenya has unveiled its first USSD-powered casino, marking a major innovation in the local gambling market. The launch lets users play casino games instantly, without needing data, a smartphone or any of the “usual barriers that limit access”, according to SportPesa.
Players can access the service by dialling *790#, allowing them to play casino games instantly with all bets, wins and withdrawals updating in real time. SportPesa’s marketing campaign, including the slogan ‘Pepea na Casino’, encourages players to ‘go big’ and enjoy instant, real-time casino gaming via USSD.
“For years, casino gaming has been tied to smartphones and stable data connections, leaving many players unable to enjoy the experience,” said SportPesa, according to Capital FM. “SportPesa saw this gap and built a solution that reflects how Kenyans actually use their phones through fast, simple, reliable USSD access. The result is a seamless casino journey that works on any device, from basic feature phones to advanced smartphones.”
USSD casino redefines how Kenyans play
The process is straightforward: dial *790#, select casino and begin playing with “no downloads, no loading delays, no extra steps”. SportPesa also notes that every transaction occurs on a “secure, familiar USSD interface”, ensuring both clarity and privacy for players.
The Capital FM report said that the USSD platform is not just a “feature” but a “major shift“, bigger than an app update or a new game release. The report emphasises that it “expands who can participate in it” and positions SportPesa’s service as a way to reach users across Kenya, leveraging USSD as a channel already used for mobile money, banking and daily transactions.
By leveraging USSD, SportPesa makes casino gambling accessible to every corner of Kenya, offering a seamless, data-free experience that works on any phone.
