PariPesa named official African betting partner of French football club Olympique Lyonnais
The deal brings Olympique Lyonnais’ legendary, exciting football action to African fans with exclusive bets and interactive digital experiences.
Zambia.- PariPesa has secured a landmark deal with French football club Olympique Lyonnais (OL), becoming the club’s official betting partner across Africa in a move that combines footballing prestige with betting innovation throughout the continent.
The partnership gives the leading betting operator rights to use OL’s logo and players in promotional campaigns across Africa, with visibility on LED boards during matches, branded merchandise programs, and co-branded digital activations.
PariPesa’s alliance with OL will reach fans in Zambia, Nigeria, Kenya, Ghana, Uganda and South Africa. While the bookmaker holds local licences in Zambia and Nigeria, it operates in other countries under a Curaçao licence, an internationally recognised permit for online betting and casino services, giving fans across the continent access to sports betting, casino games and exclusive OL promotions.
Damilare Obadimu, PariPesa Africa Chief Business Development Officer, said: “Joining forces with a club of OL’s stature is incredibly exciting. We look forward to delivering unmatched fan experiences, where passion, competition and innovation all come together.”
OL to deepen ties with African fans
OL, a club with a deep history of developing African talent, highlighted the partnership as a chance to strengthen its connection with the continent’s fans.
Harry Moyal, Deputy General Manager of Olympique Lyonnais, said: “Our fans across Africa are a significant part of our community and today’s announcement marks a major step in cementing that bond. We’re thrilled to partner with PariPesa and unleash exclusive ways for fans to connect with OL.”
The deal unites Olympique Lyonnais and PariPesa, combining their ambition and fan loyalty to expand OL’s presence in Africa while giving PariPesa a stronger foothold in the continent’s rapidly growing betting market.
