MelBet Partners took contest winners to Kenya: How the safari strengthened the brand’s position in Africa

The event was a way to express gratitude for results and a part of the company’s strategy to develop and scale its presence in the region.

Press release.- The MelBet Partners Affiliates programme travelled to Africa with the winners of the Safari for FTDS contest. The contest ran from January 15 to April 15, and now the winners have received their long-awaited prize.

The top 10 partners were invited to Kenya to take part in an exclusive tour – a safari through Maasai Mara, sunrise hot air balloon rides, evening gastronomic sessions, and an in-depth immersion into African culture.

This event was not only a way to express gratitude for results but also part of MelBet Partners’ broader strategy to develop and scale its presence in the region.

African countries are showing steady growth, and the affiliate safari programme has reinforced the brand’s reputation as a reliable igaming operator that delivers on its promises and invests in the growth of its partner ecosystem.

Safari as part of the B2B strategy

The Safari for Affiliates contest lasted for three months. The conditions were simple and transparent: the top 10 partners who achieved the best results in traffic volume, the quality of acquired players, and their retention rates received tickets for a safari in Africa.

As a result, an offline event was held where the winners not only travelled to Kenya but also had the opportunity to communicate with each other and representatives of MelBet Partners & Affiliates, discuss partnership matters, the company’s plans, and strengthen their connections.

The trip programme included:

• Safari tour in Maasai Mara National Reserve with professional guides.
• Sunrise hot air balloon flight over the savannah.
• Dinner at the iconic Carnivore restaurant in Nairobi.
• Wildlife watching.
• The group even managed to see the extremely rare black rhino.
• Personal branded merchandise.
• Full support from the MelBet Partners team.

Africa: A growing region, and we are growing with It

MelBet is actively investing in the development of Sub-Saharan GEOs – such as Ethiopia and Kenya. These GEOs are already delivering consistent volumes and steadily increasing retention. The Safari for FTDS trip became a testament to the brand’s openness, its readiness to work long-term, and its commitment to fulfilling its promises.

Representatives of MelBet Partners Affiliates shared the statistics and performance figures following the contest:

• In recent months, there has been a noticeable increase in the number of new partners from the SSA region.
• The number of new customers acquired by the contest winners has grown significantly.
• Retention and conversion rates on key traffic channels have improved.
• In addition, the level of trust in the brand within the region’s community has increased, which plays a crucial role in successful development in this market.

The team was fully satisfied, as were the winners. According to MelBet Partners representatives, the programme will continue to gain momentum and expand in Africa. In the near future, the development of CPA/Hybrid conditions tailored to SSA traffic is expected, along with new offline events and the active creation of creative packs and UI adaptation for the specifics of the region.