Kenya’s Betika amplifies African sports sponsorship after Lakers’ historic hockey victory
Kenya’s leading betting operator ties its brand to a landmark achievement as Lakers Women’s Hockey Club claim their first continental crown.
Kenya.- Kenya’s Betika has firmly linked its brand to a milestone in African women’s hockey, co-sponsoring the SJAK Coach of the Month award after the Lakers Women’s Hockey Club’s first-ever Africa Cup for Club Champions title in Zimbabwe.
The award, organised in partnership with the Sports Journalists Association of Kenya (SJAK), recognises the best local coach across all sports disciplines. Winners are selected by a panel of SJAK-affiliated sports journalists.
Betika Marketing Specialist Marya Wachira said, according to KBC News: “The victory not only secures its place in history but also inspires ongoing investment in excellence across Kenyan sports.” Through backing awards of this scale, the betting operator is expanding its footprint beyond football and into other sporting codes.
Betika backed Lakers triumph
The Kenyan side sealed the continental crown in a match against the Ghana Revenue Authority (GRA). After a 1‑1 draw in regulation time, the Lakers held their nerve in the penalty shootout, winning 2‑0. Across the week-long tournament, the team won two matches and had just one loss, cementing a breakthrough for women’s hockey in the region and drawing attention from sports fans across the continent.
SJAK President James Waindi added: “This was your third appearance at the annual continental championship, and you have finally emerged victorious. It is a testament to your persistence and hard work.”
Linking the brand with headline sporting achievements helps it connect with fans and sporting authorities alike, while positioning Betika as a key supporter of African sport. In Kenya’s competitive betting market, visibility on high-profile platforms matters.
