Jelly Entertainment crashes into Africa with game-changing betPawa deal
UK-based game developer inks major partnership with leading African sportsbook to co-create tailored mobile-first content for the continent’s booming gaming market.
Nigeria.- Jelly Entertainment has burst onto the African scene with a bang, sealing a high-profile content partnership with top-tier online sportsbook betPawa.
Known for its dynamic digital content and fast-paced games like CleoPatrick, Midas Riches and Witches Go Wild, Jelly is now stepping boldly into one of the world’s fastest-growing gaming markets.
What Jelly brings to Africa
This landmark deal is a strategic coup for the UK-based developer, bringing its vibrant portfolio of over 25 games to a continent where mobile-first gaming reigns supreme.
Through the deal, Jelly will deliver crash games, instant win titles and slots designed specifically for Africa’s mobile users. It is prioritising portrait-only, lightweight experiences that thrive in low-bandwidth environments.
But it’s not just about porting over existing games. Jelly and betPawa plan to co-develop culturally relevant, locally flavoured content aimed directly at the preferences of African players.
With a reach spanning 17 countries including powerhouses like Nigeria, Kenya, Ghana and Uganda, betPawa brings a staggering 10 million+ user base to the table. It’s a bold, high-visibility entry point for Jelly as it accelerates its global expansion strategy.
David Newstead, Chief Business Development Officer at Jelly Entertainment, called the agreement a milestone moment.
“Joining forces with betPawa is a significant strategic move for us. betPawa’s presence across Africa will help us reach more players than ever before. It’s a partnership that secures us a stronger foothold in an important territory and aligns perfectly with our expansion goals in emerging regulated markets,” he said.
Remote server
The integration is powered by Jelly’s Remote Gaming Server (RGS) platform, ensuring seamless rollout across all regulated territories where betPawa operates. And this is just the beginning, Jelly promises more partnerships with leading African operators are already in the pipeline.
In an industry where localisation and mobility are key, this deal represents a timely fusion of cutting-edge gaming tech with deep regional insight. It’s not just a partnership, it’s a blueprint for how international gaming brands can win in Africa.
