Incentive Games’ pay-to-play titles coming to South Africa
The deal will also see Light & Wonder feature Incentive Games’ free-to-play titles on its marketplace.
South Africa.- Online gaming supplier Incentive Games has entered into a content agreement with American gaming company and content provider Light & Wonder, Inc.
Through the partnership, Incentive Games will leverage Light & Wonder’s extensive operator network to introduce its pay-to-play games across several regulated markets, including South Africa, the USA, Canada and Europe.
In South Africa, Incentive Games’ content will be exclusively available on Hollywoodbets, an operator Light & Wonder partnered with in December 2023.
The deal will also see Light & Wonder feature Incentive Games’ free-to-play titles on its marketplace, further expanding its reach to more players.
Senior director of partners at Light & Wonder, Steve Mayes, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
By joining forces, the two industry giants will harness their collective strengths to create immersive gaming experiences and boost player engagement.
Ahmed Baker, chief commercial officer at Incentive Games, said: “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
