Football legend Yaya Touré announced as PariPesa brand ambassador in Africa
The celebrated midfielder joins the online betting platform to front campaigns, promotions and community initiatives, reinforcing PariPesa’s expansion across African markets.
Nigeria.- African football legend Yaya Touré has been named brand ambassador for online betting platform PariPesa across the continent, in a move that underscores the operator’s push to expand its footprint in African markets.
PariPesa holds licences in Nigeria and Côte d’Ivoire and operates in other African countries, making the partnership especially significant. Touré, a celebrated midfielder, is a four‑time African Footballer of the Year, won the Africa Cup of Nations with Côte d’Ivoire in 2015 and claimed a UEFA Champions League title with FC Barcelona along with multiple Premier League championships with Manchester City.
PariPesa Africa’s CBDO, Damilare Obadimu, said that Touré’s values align with the brand. “Yaya Touré embodies everything we stand for – power, passion and perseverance,” he said, according to Complete Sports. Obadimu added that the deal is “an alliance of winners”, aligning Touré’s legacy with the platform’s values of ambition, teamwork and success.
Touré fronts PariPesa campaigns
The partnership will see Touré become “the face of PariPesa’s campaigns, promotions and community initiatives”, giving fans across the continent access to a series of exclusive promotions, bonuses and campaigns featuring the football star.
Showcasing his excitement about the partnership, Touré said: “I’m proud to join a platform that shares my passion for football and winning. Together, we’ll continue inspiring the next generation of African champions.”
Touré will front PariPesa’s campaigns, promotions and community initiatives across the continent, as the operator expands its footprint. The collaboration underscores the brand’s intent to connect more closely with African sports fans and markets.
