Cape Verde Red Cross expands lottery access with new CVCV Games vendors
The new Street Vendor model uses accredited sellers, tablets and printers to bring CVCV Social Games closer to communities.
Cape Verde.- The Red Cross of Cape Verde (CVCV) has introduced a new distribution modality for its CVCV Games, the organisation’s lottery and social gaming products, bringing them closer to communities and facilitating access to betting in different locations across the country.
CVCV launched the Street Vendor in Praia on August 12, with representatives and agents from São Vicente also participating by videoconference. The initiative, announced in a press release, forms part of CVCV’s strategy to diversify the distribution channels of its Social Games and strengthen the mobilisation of resources for humanitarian and social causes.
According to the Administrator of the Gaming Department, José Carlos Cunha, the initiative is intended to create a stronger commercial network that is better prepared to respond to new market demands, while creating opportunities for agents and reinforcing the contribution of the Games to the social mission of the Red Cross of Cape Verde. He said: “It is with this determination that we move forward. Today we take another step. Tomorrow we will continue to build.”
During the ceremony, CVCV president Arlindo de Carvalho highlighted the importance of bringing the Games closer to populations living outside the main urban centres. He said the new model would help overcome limitations associated with the distance of branches by taking the service directly into communities. De Carvalho said: “We want to go to the streams, we want to go to the mountains, we want to be in the communities,” he said.
The new system will be operated by duly identified and accredited sellers equipped with their own tablets and printers, allowing bets to be placed in a more practical and decentralised way.
Each seller will be associated with a CVCV Games agency within their area of jurisdiction. The number of sellers per agency will be determined according to the needs and characteristics of each location, with their distribution ensured by agents under the monitoring and supervision of the Gaming Department of the Red Cross of Cape Verde.
Expanding reach, security and access
To support implementation of the new model, CVCV carried out preparatory work with agents and partners, including telecommunications companies, payment systems and commercial establishments.
Security measures have also been introduced. The equipment used by vendors has security mechanisms integrated by the Red Cross itself, while the printers were developed specifically to meet the requirements of the system.
CVCV currently has more than 100 agencies and there is demand for the opening of new points of sale. Expansion will depend on the characteristics of each location and the ability of candidates to meet the requirements established by the gaming system and legislation in force.
The Street Vendor forms part of CVCV’s strategy to diversify the distribution channels of its Games and strengthen the contribution of the Social Games to the humanitarian and social mission of the Red Cross of Cape Verde.
