Broadway Platform expands into Ghana through Afrinova partnership
AI-powered casino, payments and CRM solutions set to drive Afrinova’s growth ambitions in Ghana’s regulated betting market.
Ghana.- Broadway Platform has strengthened its push into Africa after securing a partnership with Ghanaian operator Afrinova, marking the latest move for the SPRIBE-powered igaming platform provider as it expands its footprint across the continent.
Under the agreement, Afrinova will integrate Broadway Platform’s full-service AI-powered product suite as the operator looks to expand its footprint across its home market of Ghana. In a press statement issued on May 11, the company said the platform offering includes casino, payments, customer relationship management (CRM) and risk management solutions.
Broadway Platform, backed by SPRIBE, said Ghana presents “significant growth opportunities” due to rising internet penetration, a youthful population and increasing familiarity with betting products. The agreement is the latest commercial deal secured by the company, which has recently strengthened its offering through additional strategic partnerships.
Giorgi Samkharadze, director of Broadway Platform, said the deal marked another key step in the company’s growth across regulated African markets. “Partnering with Afrinova is a really exciting moment for us as we strengthen our presence in one of Africa’s most exciting regulated markets. Our commitment to exceptional product delivery is unmatched, and we look forward to powering Afrinova’s market-leading offering for many years to come,” said Samkharadze.
Imad Hawwach, managing director at Afrinova, said the agreement would help Afrinova strengthen its customer offering in Ghana’s growing betting market. “Broadway Platform’s comprehensive back-end offering allows us to seamlessly deliver a best-in-class experience to our customers across Ghana. It’s an extremely exciting partnership for us, and one that allows us to stand apart from our competitors,” said Hawwach.
