Betway Malawi wins People’s Brand of the Year at 2025 IMM Awards
Award underlines the company’s strong public recognition and brand presence in Malawi’s gaming and betting sector.
Malawi.- Betway Malawi has been crowned People’s Brand of the Year at the 2025 Institute of Marketing in Malawi (IMM) Awards, underlining the company’s strong public recognition and brand presence in the country.
Betway’s Acting Country Manager, Lauren Donga, said the accolade reflects the company’s dedication to continuous improvement and innovation. “We are truly honoured and humbled to be recognised as the People’s Brand of the Year at the 2025 IMM Awards. This recognition means so much to us because it comes directly from Malawians, our customers, fans and partners,” he said.
The company emphasised that its innovation strategy is grounded in simplicity, speed and safety, principles that guide platform design and customer interaction. Donga also highlighted initiatives such as Betway Xclusives, Bet Influencers and Betway Rewards, which have helped drive engagement and enhance the betting experience.
Betway leads in quality
In his remarks, IMM Chief Judge Elias Imaan praised the high standard of creativity and professionalism displayed across entries this year. “The number of entries has improved compared to previous years, showing a strong commitment to quality,” he said.
The award underscores Betway Malawi’s growing influence in the local market and highlights the importance of customer-centered strategies in the competitive gaming and betting sector. By combining technology, loyalty programs and community engagement, the company continues to strengthen its brand while creating meaningful connections with players across the country.
