BetMakers joins forces with Hollywoodbets for racing data
The partnership will allow Hollywoodbets to offer over 335,000 races a year.
South Africa.- In a new agreement, Hollywoodbets has announced BetMakers Technology Group as its partner for racing fixed odds solutions, content, and data services.
Under the partnership, BetMakers will provide the South African operator with its RaceOdds product, an all-in-one solution that integrates price management and automated trading with proprietary rating and pricing expertise.
Hollywoodbets will also gain access to BetMakers’ Racelab content and data solutions from various rights holders.
Lucas Hopkins, head of commercial at BetMakers, said: “BetMakers is very pleased to onboard the market-leading South African bookmaker, Hollywoodbets. As our global reach expands, it’s important to have high-quality partners showcasing our products to the world, and this is a definite case in point. It’s been a pleasure to work with Wayde and the team over the last few months, and we look forward to sending them live shortly.”
By leveraging BetMaker’s suite of racing products, Hollywoodbets can expand its race wagering options, improve customer experience, and strengthen its position in the competitive South African market.
Wayde Dorkin, head of product at Hollywoodbets, said: “We believe that BetMakers’ RaceOdds solution will take the Hollywoodbets Racing product to even greater heights. The solution allows us to offer over 335,000 races a year to our customers and ensures we have content consistently available across the three codes. This collaboration helps us provide an unparalleled experience to our valued customers.”
