Bet9ja Nigeria announces boxing hero Moses Itauma as its new ambassador
Boxing champion becomes the new face of betting giant ahead of his big fight.
Nigeria.- Nigeria’s leading sports betting platform, Bet9ja, has thrown its weight behind heavyweight boxing star Moses Itauma as its newest brand ambassador. The announcement comes just days before Itauma’s high-stakes showdown with Dillian Whyte on August 16 in Saudi Arabia.
Itauma is undefeated in 12 professional fights, boasting 10 knockouts, and currently holds the WBO Intercontinental and WBA International championship titles. He is widely tipped to become a global sports icon.
The move signals Bet9ja’s deep commitment to national pride and ambition, backing one of boxing’s most promising talents with strong Nigerian heritage through his father.
Kunle Soname, Executive Chairman of Bet9ja, said Moses Itauma reflects Bet9ja’s core values and Nigerian spirit, making him an ideal ambassador.
“As a truly Nigerian company that places the customer at the heart of everything it does, these same attributes have propelled Bet9ja to become the best-by-far sports betting company in Nigeria for the last decade. We are delighted to have Moses come on board as our ambassador, and we are expectant of a fruitful relationship between both parties,” he said.
This announcement comes on the heels of Bet9ja’s string of campaigns, including the ground-breaking ‘Catch The BOOM!’ initiative and renewed support for Nigeria’s national football team’s ‘Let’s Do It Again’ campaign ahead of AFCON 2025.
Soname said that Itauma is not just the face of the brand; he is a bridge to the community, bringing Nigerian pride to life through “stories and events that connect with fans on a deeper level”.
“In Moses Itauma, we see the grit, passion, commitment and never-say-die attitude that characterises Nigerians and their spirit of excellence,” he said.
