ARGN launches November Safer Gaming Month campaign across 11 African countries
Four weekly themes will guide the initiative, covering advertising practices, gambling risks, local interventions and player protection standards.
Key takeaways:
- The African Responsible Gaming Network (ARGN) has launched its Safer Gaming Month campaign across its 11 member countries throughout November.
- The campaign runs under the theme “It Starts with YOU”, with a different focus area each week.
- The four weekly themes cover advertising influence, player education, local responsible gaming initiatives and industry standards.
- ARGN has called on gaming professionals, community organisations and media outlets to help promote responsible gambling messages.
Nigeria.- The African Responsible Gaming Network (ARGN) has launched its November 2026 Safer Gaming Month campaign across its 11 African member countries, including Nigeria, South Africa, Kenya, Zambia and Zimbabwe, to promote responsible gambling and strengthen player protection. The campaign will run under the theme “It Starts with YOU”, with four weekly focus areas covering gambling advertising, player education, local responsible gaming initiatives and industry standards.
The first week, themed Advertising Influence, examines the effects of gambling promotions, sponsorships and marketing practices on public perceptions and betting behaviour. It will also address the exposure of minors and vulnerable groups to gambling advertisements and the need for responsible marketing standards.
The second week will focus on player education, with activities covering gambling risks, warning signs of harmful behaviour and available support services. ARGN will also encourage individuals to use the Problem Gambling Severity Index (PGSI) self-assessment tool to evaluate their gambling behaviour and identify potential risks.
Under the third theme, Africa in Action, participating organisations will showcase responsible gaming programmes, partnerships and interventions in their respective countries. The initiative will also facilitate collaboration among African stakeholders on gambling harm prevention and player protection. The final week, Raising the Standard, will cover industry practices, regulatory cooperation, player protection frameworks and institutional accountability.
ARGN has called on gaming professionals, community organisations, media outlets and individuals to participate in the campaign by promoting responsible gambling messages and raising public awareness. Campaign resources will be available to support these activities throughout November.
The initiative aligns with ARGN’s broader agenda to improve gambling harm prevention across African markets. Established in September 2026, the network’s priorities include developing an African gambling harm insight brief, establishing a directory of treatment and recovery services, and preparing policy recommendations and practical responsible gaming measures for regulators and policymakers.
Frequently asked questions (FAQs)
- What is ARGN’s Safer Gaming Month? It is a November 2026 campaign by the African Responsible Gaming Network to promote responsible gambling and strengthen player protection across its member countries.
- Which countries are taking part? The campaign covers ARGN’s 11 member countries, including Nigeria, South Africa, Kenya, Zambia and Zimbabwe.
- What are the campaign’s weekly themes? Advertising Influence, player education, Africa in Action and Raising the Standard. Each one covers a different aspect of gambling harm prevention.
- How can organisations get involved? ARGN has invited industry professionals, community organisations, media outlets and individuals to share responsible gambling messages, using campaign resources available throughout November.
- When was ARGN established? The network was established in September 2026. Its priorities include an African gambling harm insight brief, a directory of treatment services and policy recommendations for regulators.
