1xBet Zambia leads powerful road safety revolution
Teaming up with a leading road safety group, 1xBet drives a powerful movement for safer streets and respect for every road user across the country.
Zambia.- Gambling company 1xBet Zambia is putting communities first with its “Safety on the Road” campaign, showing its commitment to making a real impact beyond betting.
After partnering with the Safety for People on the Move organisation, 1xBet kick-started the campaign by highlighting poor road conditions and the need for pedestrian safety. It’s grown fast, turning into a movement demanding safer streets and more careful driving. Sending out a strong message that pedestrians deserve respect, the campaign is sparking debate and getting officials to pay attention.
The campaign launched a mobile-friendly interactive test to boost road safety in a fun way and recently celebrated its first winners, those who scored highest, live on Prime Television.
Kafupi Muwana, 1xBet operations manager, highlighted the campaign’s inclusive message, which brought together people from all walks of life.
“We invite everyone to tell their stories, to share their photos, share their experiences on our social media pages. Because in that way we are able to raise awareness and are able to make this campaign really hit home”, said Muwana, according to the Lusaka Times.
He emphasised that this year’s campaign expanded its focus beyond drivers to include all road participants, including pedestrians. Muwana noted that the essence of the campaign was to activate discussions and give everyone a voice in promoting road safety. As the campaign progresses, 1xBet continues to play a pivotal role in redefining road culture in Zambia.
Platform drives road safety change
For those interested in joining the campaign, 1xBet offers a platform where safety and excitement go hand in hand.
“When you choose safety, safety is for champions. You are saving not only your own life but also many other lives out there. And if you want that thrill and emotional adrenaline rush, there is a platform, which is 1xBet,” said Muwana.
President of Safety for People on the Move, Chifwesa Kaoma, underscored the importance of personal responsibility in road safety.
“You just have to be responsible all the time, there is no easy way out. You have to be a responsible road user, an ambassador all the time,” said Kaoma.
She called on every individual to take action in their daily lives, respect road rules and lead by example.
