155.io partners with Betika for Africa launch
The provider’s games emphasise unpredictability and social engagement and are designed specifically for mobile users in markets with high smartphone adoption but limited desktop access.
Kenya.- Dubai-based live content studio 155.io has entered the African gaming market through an exclusive partnership with Betika, a leading sports betting and gaming operator in the region. The collaboration introduces 155.io’s portfolio of 24/7 real-world games to players in Uganda and Kenya, with plans for a phased rollout across additional countries in the region.
Through the deal, Betika’s customers in the selected jurisdictions will be able to access a range of 155.io’s live games, including hit titles like Marbles.io, Stairpong.io and Ducks.io.
Sam Jones, 155.io’s Founder and CEO, said: “Africa represents a huge opportunity for 155.io, with its mobile-first generation and increasing demand for social, entertaining content with a fresh twist. Betika is the perfect partner for our debut in the region, on the back of its reach and true understanding of local markets. Together, we’re bringing 24/7 real-world gaming chaos to a whole new audience.”
This partnership is part of Betika’s broader strategy to expand its gaming offerings, following recent collaborations including a game distribution deal with 7777 Gaming and a partnership with NE Group to bring the Defender crash game to African players.
Peter Stagles, Betika’s Chief Product Officer, said: “Adding 155.io’s chaotic content to our portfolio will instantly enhance our offering and give our African audience something truly fresh to enjoy. Their innovative game line-up perfectly complements our focus on delivering exceptional experiences for our players. We look forward to growing together across Africa and driving the gaming evolution for the next generation.”
