The Polish company STS Gaming Group has invested more than €1 million in affiliate gaming company Better Collective.
Poland.- Mateusz and Zbigniew Juroszek, owners of STS Gaming Group, have revealed that they made an equity investment in Better Collective. They announced they bought almost 140k shares of affiliate giant Better Collective in a deal worth €1 million.
Mateusz Juroszek, CEO of STS, said: “Having shares of Better Collective is very crucial to our family investment portfolio. We see a lot of potential in the company, which has already announced its third acquisition this year. Two of them were in the US, one in the UK.
“It is very important to us, as Better Collective is such a large and very well-known entity. [It is known] especially in the Americas, where the iGaming industry is growing rapidly. This investment is our long term asset. We consider increasing the capital commitment of Better Collective in the future.”
STS currently holds over 47% of shares in the Polish bookmaking market. 80% of that is generated by online channels, such as on their website as well as iOS and Android applications.
Better Collective’s acquisition in the UK
Better Collective has completed the acquisition of MyBettingSites.co.uk. As part of the deal, worth €2.4 million, it will pay €1.65 million in cash and the issue of shares worth €386k.
The founder and CEO of MyBettingSites.co.uk will remain with the company and will join Better Collective’s team. MyBettingSites.co.uk features a wide range of UK-facing casino and sports betting websites. It also lists offers that each site runs.