The sport publisher prioritises user experience with enhanced content and new lightning-fast site.
Canada.- GiveMeSport (GMS), a Bragg Gaming Group company, has launched an entirely re-designed web platform to compliment a new content-rich editorial direction.
The new design is optimised for mobile and reduces loading speed of enhanced content and video, offering a variety of article formats from short humorous pieces to more serious, in-depth reads that tackle the difficult issues within the sports world.
The launch follows a strategic restructure of the global platform and editorial approach in the first half of the year which has already boosted reader engagement and retention rates across all key performance metrics.
GMS now reaches more than 95 million unique users monthly (July 2019) across platforms compared to 29 million in January 2019, an increase of 221 per cent. Facebook video views have increased by 168 per cent year to date, and has seen a 294 per cent jump in Facebook video interactions.
The GMS Instagram following has increased by more than 53 per cent over the year and the GMS Twitter following has grown by more than 15 per cent over the same period.
Rick Waterlow, Managing Director of GiveMeSport, said: “This was a complete overhaul of the GiveMeSport platform, from the bottom up.
“We reached out to our top fans and asked them what they wanted to see in their sports news, and then developed an entirely new editorial strategy and platform to respond to their feedback. We also prioritised the speed of the new platform and optimised for mobile – no more waiting for video and enhanced content to load.”
GMS also launched a new GiveMeSport Women division earlier in the year, responding to the increased demand for women’s sport coverage.
Headed by renowned sports journalist Benny Bonsu, the GMS Women section includes one of the widest ranges of women’s sport coverage available and offers both up to the minute updates and more substantive looks into the field.