The direct integration is set to provide the casino brands with additional marketing tools.
UK.- Slots developer Blueprint Gaming has strengthened its long-term partnership with SkillOnNet. The casino software platform provider’s online brands will now be able to benefit from a more agile service and the availability of Blueprint’s in-game marketing tools.
The new direct integration will ensure a more streamlined process for the delivery of future Blueprint games and products for all casino brands powered by SkillOnNet, including PlayOJO, DrückGlück and LuckyNiki, as well as recently launched sites AhtiGames, Cozino and LuckyMeCasino.
As part of the working relationship, SkillOnNet brands will now have access to Blueprint’s free spins tools, as well as its range of upcoming marketing features designed to further improve the gaming experience for their vast player base.
In addition, new and existing Blueprint games will be upgraded to the slot developer’s Jackpot King Deluxe progressive system, which includes two ‘must be won’ pots that are guaranteed to pay out by a fixed value.
Jo Purvis, Director of Marketing and Relationships at Blueprint Gaming, said: “We’ve enjoyed a very successful partnership with SkillOnNet over the years and are excited to have agreed this new direct integration with them. It’s another fantastic step in strengthening our brand with the best operators, as well as further progression in our European expansion aim.
“Free spins promotions are an essential tool for operators in today’s igaming environment, and this extended collaboration will allow casinos powered by SkillOnNet to offer the marketing campaigns which will help drive their player retention and acquisition.”
Michael Golembo, from SkillOnNet, said: “We are delighted to have extended our long-standing partnership with Blueprint Gaming and to reap the benefits of this direct integration.
“SkillOnNet powers some of the most popular online casino brands in the world, and offering the latest games from big-name providers such as Blueprint is key to our success.”