Betway extends eSports activity with French-Chinese gaming team, PSG.LGD.
France.- Online bookmaker Betway has entered into a global partnership with PSG.LGD, a professional DOTA 2 eSports team. The six-figure agreement will see Betway branding appear on the players’ jerseys and jackets, and the online bookmaker will also receive access to the players for content creation and social media activity.
The latest deal builds on Betway’s strong portfolio of eSports partnerships, which currently includes DOTA sponsorships with Ninjas in Pyjamas (NIP) and Invictus Gaming, alongside partnerships with NIP’s CS:GO team, as well as BIG and MIBR. Betway also sponsors a number of CSGO tournaments, including ESL Pro League, Intel Extreme Masters, ESL One and the BLAST Pro Series.
PSG.LGD is a professional DOTA 2 team that sits within PSG’s wider eSports organisation. PSG Esports was formed in 2016 and has a number of professional teams competing across different games.
The newly Betway-sponsored team landed two Majors on the 2017-2018 DOTA Pro Circuit, which helped them secure a direct invite to The International 2018, where they advanced to the grand finals but lost against OG in game five.
Anthony Werkman, CEO at Betway, said: “Having already had plenty of success with sponsorship in esports already, we are very excited to have signed a new partnership with PSG.LGD.
“The PSG brand is incredibly strong around the world and their involvement in eSports has already been incredibly successful, notably their more recent move into DOTA 2 with LGD. The PSG.LGD team has celebrated some early victories on the DOTA 2 circuit and we can’t wait to be part of their future success.
“Betway has always aimed to be at the forefront of the esports movement, and we look forward to partnering yet another major player in the space.”