Atemi has acquired 100% of the outstanding shares of UK gaming affiliate, 5 star traffic.
UK.- Atemi has announced the purchase of 5 Star Traffic, a premium casino affiliate from the UK. The company continues to expand its operations in the space capitalising on its media buying expertise in regulated markets.
The addition of 5 Star firms up its position as the leading gaming affiliate in the UK. 5 Star Traffic is one of the largest UK casino affiliates spending in excess of more than €15 million per year on premium media. Atemi’s acquisition further strengthens its position in the market ahead of the forthcoming premier league season in which it plans to heavily invest in its sports betting offering.
Commenting on behalf of Atemi, Manuel Berndoerfler, COO said: “We’re pleased to announce the addition of 5 Star Traffic to the group. We will continue to operate the business independently but take advantage of the synergies and insight available to the media buyers and account management teams. Adding more operators to our client list is exciting and we look forward to building on these relationships as we continue to grow our sports betting business in the back half of this year.”
Atemi Ltd is headquartered in Malta with operations in London and Monaco. The company is a large regulated market ‘super affiliate’ with strong media buying expertise. Its clients include some of the world’s largest gaming companies. Atemi continues its rapid organic expansion in Casino, Sports and Bingo across regulated markets delivering thousands of high quality new customers each month.