A Bet A and Kiron will provide virtual sports

The customisable platform will offer horse and dog racing, football and 8 other virtual sports.

UK.- Latest live virtual games portfolio will be launched by A Bet A –betting transactional systems company– and Kiron Interactive –virtual sports supplier– for the United Kingdom and Ireland’s market. Betty VC, new service, aims to attract independent bookmakers due to its low-cost strategy.

Corporations that operate with Betty VC will be able to administer the advertising that appears on the screen. Betty VC will also allow customers to view the virtual channel on mobiles or tablets at the same time they set their bets in the game. Furthermore, the service will offer customer-branded printable race cards to accompany the marketing campaign.

“Virtual sports have become an increasingly important part of bookmakers’ product mix and we wanted to create a service which offered full functionality while remaining accessible to all retailers,” commented Jason Hardman, operations manager at A Bet A. Clients could bet into a pool for prizes of £15,000 (US$21,250) from a £1 (US$1,42) stake, as Betty VC features a progressive jackpot pool game, The Punter’s Jackpot.

“We are delighted to once again work alongside Kiron Interactive, as we know they offer an industry-leading suite of virtual games which have proved extremely popular with customers. Betty VC provides an inexpensive virtual games product which bookmakers can deploy with the minimum of fuss,” concluded Hardman.