888sport partners with RB Leipzig in Germany

888sport branding will appear on various surfaces around the Red Bull Arena
888sport branding will appear on various surfaces around the Red Bull Arena

With a deal that will run until at least 2023, 888´s online sports betting brand will make its debut in the Bundesliga.

Germany.- 888sport, the online sports betting brand of 888, has partnered with RB Leipzig marking its first deal with a football club in Germany’s Bundesliga. The agreement will run until at least 2023, with 888sport to serve as an official partner of the club.

888sport branding will appear on various surfaces around the team’s Red Bull Arena and on the club’s digital channels.

The operator will also become the presenter of the RBL predictor game, which gives fans a chance to win prizes such as signed shirts, VIP tickets and season tickets.

Kieran Spellman, Vice President Head of 888sport, said: “We are proud to announce this long-term partnership with RB Leipzig, one of the most ambitious football clubs in Europe, and become their official partner.

“The team has developed at a rapid pace and shown how you can climb to the very top of Europe playing attractive, offensive football, having already come second in the Bundesliga and reaching the Champions League round of 16 last season.

“We can’t wait to support the club with their future development and do our part to help RB Leipzig continue to establish themselves as one of the top three teams in Germany. This comes alongside the regulation and successful licensing for 888sport in the German online sports betting market.”

Pedro Barreda, Director International Marketing & Head of Sponsorships of 888sport, added: “This partnership is a perfect fit and will strongly support us with our ambitious plans for the newly-regulated German sports betting market.”

Matthias Reichwald, Chief Commercial Officer of RB Leipzig, commented: “As in the rest of football, we are always looking to strengthen in the area of partnerships, especially those who fit our philosophy and orientation. We have found one of these in 888sport and we’re proud that 888sport sees us as a suitable partner for their first entry into the Bundesliga.”

See also: 888 to sell bingo business to Broadway Gaming

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888 holdings German Bundesliga sports betting