888poker goes live in Italy

888 Holdings has announced the launch of its 888poker brand in the regulated European jurisdiction.

Italy.- Players in the country will be able to access the 888poker.it website via desktop, as well as the 888poker mobile applications on iOS and Android devices.

888poker.it launched on January 3 with a comprehensive portfolio that includes: Snap Poker, a high speed, fast-fold poker game and Poker Blast, an eight minute, four player poker game with a prize pool of up to €300,000.

“We’re delighted to bring our poker site to the Italian market, which fits with our strategy to expand 888’s presence in regulated markets and strengthens our position for the forthcoming pooling of players across selected European markets. Following the success of our sports betting and casino products in the market, it was a natural step to offer our poker brand to our Italian customers so they can enjoy all three products, seamlessly and in one place,” Itai Pazner, chief operating officer of 888 Holdings said.