Players, media partners and affiliates have been communicated regarding the cease of operations
UK.- Online gaming firm 888 has confirmed the closure of online poker room Lucky Ace (www.luckyacepoker.com) by December 28th. The brand launched eight years ago has mainly been used to target the German market.
As earlier expressed by 888 Holding, the decision to cease operations was undertaken to enable the firm to concentrate growth and corporate resources on its in-house managed brand, 888Poker where the online existing player base will be migrated to.
The announcement comes after the Holding informed that it had deliver a “very encouraging performance” during the last semester.