888 holding confirms closure of ‘Lucky Ace’

The company will concentrate resources on 888Poker,  its in-house managed brand
The company will concentrate resources on 888Poker, its in-house managed brand

Players, media partners and affiliates have been communicated regarding the cease of operations

UK.- Online gaming firm 888 has confirmed the closure of online poker room Lucky Ace (www.luckyacepoker.com) by December 28th. The brand  launched eight years ago has mainly been used to target the German market.

As earlier expressed by 888 Holding, the decision to cease operations was undertaken to enable the firm to concentrate growth and corporate resources on its in-house managed brand, 888Poker where the online existing player base will be migrated to.

The announcement comes after the Holding informed that it had  deliver a “very encouraging performance” during the last semester.