7777 gaming expands in Italy through key partnership with Microgame
7777 gaming continues to broaden its reach among Italian operators and players.
Press release.- 7777 gaming has announced its strategic partnership with Microgame, a B2B technology and service provider in the Italian online gaming market. This collaboration marks another milestone in 7777 gaming’s commitment to delivering next-generation igaming content to regulated European markets.
By partnering with Microgame, a pioneer and “first mover” in Italy’s online gaming industry, 7777 gaming significantly broadens its reach among Italian operators and players, bringing its certified portfolio of slots, instant win, and innovative games to one of Europe’s most mature and discerning markets.
Elena Shaterova, chief commercial officer at 7777 gaming, said: “This partnership with Microgame is a natural next step for our growth in Italy. Microgame’s strong position, deep local knowledge, and cutting-edge technological solutions make them the ideal partner to deliver our fresh and distinctive games to a wider audience. Together, we aim to provide unique experiences that stand out in the Italian igaming space.”
Founded in 1999, Microgame has long been a beacon for new business models and technological advancement in the Italian gaming sector. With over two decades of market leadership, the company continues to innovate and expand, supporting its network of concessionaires with flexible, tailor-made solutions and a platform designed for the Italian market’s specific needs.
Francesco Cuzzupoli, gaming product director at Microgame, said: “We are excited to welcome 7777 gaming’s unique content into our portfolio. Their next-generation games and bold approach to game development perfectly align with our mission to offer the best and most innovative products to our partners. This partnership further strengthens Microgame’s position as the Italian B2B leader and enhances the entertainment options available to our concessionaire network.”
7777 gaming’s certified games for Italy include standout slots like Crazy 100 Bucks, Thracian Treasures, and Vault Looter, plus instant win titles like Sea of Treasures and the boundary-pushing Devil’s Deal Soul for Sale – all designed with a strong focus on player engagement and innovative gameplay features.
This new partnership builds on 7777 gaming’s ambitious expansion plan, which has already seen the company secure regulated entry in Peru, Brazil, Colombia, Croatia, and Italy in 2025 alone. By working with trusted local partners like Microgame, 7777 gaming continues to deliver its vision of high-performing, regulation-ready content worldwide.
